Unlocking hashtags

The hashtag is a huge part of social media. Whether you are using it for your personal account or for your business account. In fact, the hashtag is now one of the most instantly recognised symbols used in the modern world.

Whilst you may know what a hashtag is and the basics of how they work, chances are that you are not going to totally understand how to make the most of them. To learn more about hashtags and how you can use them for your business, take a look through this blog post.

What is a hashtag?

Okay, so let’s take a look at the basics. A hashtag is a symbol that you place in front of a word, words or phrase, which adds a category on social media. When they are used properly, a hashtag can help to make anything that you post on social media more visible. This is because it transforms your phrase into a hyperlink that you can click on and then see other posts which contain the same hashtag. For example #marketing #marketingconsultant #blogging

Entering the hashtag conversation

Once you understand what a hashtag is, you need to figure out which hashtag is going to be best for your topic, as well as those that will give you the best exposure too. Of course, you might want to try and think about a hashtag that you want to use off the top of your head and sometimes this does work. However, there are also a number of websites out there that will help you to find the perfect hashtag for your topic. Such as hashtagify.me you can type a hashtag in and it will give you numerous examples of related hashtags.

Can I start a conversation?

Struggling to find the right hashtag for your topic? Feel that you really want to start off a conversation that other people can follow? Doing this is great and it is a fantastic way to spread the word about your brand and hopefully gather some interest in what you can do. All you need is to figure out a catchy and unique phrase that relates to your product or service. You need to place the hashtag sign in front of that word or phrase and you are good to go. Using a hashtag will help you to understand how your customers feel about your brand or your product. It’s a great idea if you want to create a community and you can give them a hashtag or if you are running an event and you want people to use the hashtag to ask a question or show that they are attending.

Using more than one hashtag

The thing about hashtags is that you can use more than one at a time. However, you need to try and be careful that you don’t have too many in one post. You should aim for no more than three for any post that you share on Twitter and LinkedIn, else you could end up overdoing it and putting people off learning more about what you can offer. You can use up to 20 on Instagram posts.

Now you know the basics of hashtags for your business, why not get out there and try using them? Once you get to grips with them, we can promise you that they will be worthwhile trying.

Check out some other articles related to social media:

Get a boost for your social media

Setting social media goals

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