Marketing consultancy for Recruitment Agencies in London, Kent and the UK

I work with recruitment agencies and companies based in Kent, London and the UK. With expertise and experience in working in marketing in the recruitment industry, I can support you with marketing strategy and planning, marketing reviews, and fractional CMO support to help your recruitment firm grow.

In-depth marketing experience for recruitment consultancies

I’ve really enjoyed working with recruitment agencies both in my corporate role at Capita Resourcing as well as the number of boutique recruitment agencies I have worked with since starting my marketing consultancy business. Working with recruitment agencies that specialise in particular areas such as Barrister recruitment, Corporate Governance roles or CEO roles in banks has given me the opportunity to fine-tune my client’s marketing to the industry that they work in.

Do you ever find yourself thinking the following:

  • What is our marketing approach or plan, and why do we tend to react instead of being proactive?
  • How can we replicate the success of our competitors who consistently outperform us in the market?
  • How do we know which marketing and business development activities are effective for our recruitment agency? What should we track?
  • How can we effectively balance the importance of digital marketing with the significance of business development?
  • How do we ensure that our marketing is geared towards attracting good quality employers and top-talent candidates?
  • What is the best way to ensure that our marketing and business development is being implemented? Should we train in house? outsource or recruit?
  • How do we ensure that our junior marketing resouces have access to an expert and can grow in confidence in their marketing ability?
  • How can we manage the shifting focus of our CEO who is eager to grow the firm but frequently changes strategies and tactics?
Helen Cox Marketing Consultant Kent London B2B Professional Services and Tech Marketing

How I can help with your recruitment agency marketing

Marketing for recruitment agencies can be two-fold, from attracting the right to candidates as well as attracting the right clients – there tends to be two very distinct audiences and approaches to your marketing. And it’s important to ensure that you cover both angles.

Most of the recreuitment agencies that I have worked with bring me on to help develop their marketing strategy and plan. This helps them to lay a solid framework for any marketing and business development activity that we implement going forward. Once we have this in place I am usually asked to help implement that plan. This can be anything from managing large transformation projects such as brand refreshes to recruiting marketing resource or mentoring marketing teams.

Next steps

If you need help with writing your recruitment agencies marketing plan, conducting a marketing review or need ongoing support from a fractional maan Fractional Marketing Director then please get in touch or book a discovery call.


  • Growing recruitment agencies 10+ employees
  • Established recruitment agencies
  • Boutique recruitment agencies
  • Leadership Teams
  • CEOs or Founders
  • Heads of Marketing
  • Marketing Managers
  • Marketing Juniors (Marketing Executives, Assistants)


  • Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
  • Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
  • Recruiting and setting up a marketing team.
  • Managing and mentoring the marketing team.
  • Implementing and putting in place marketing and business development processes.
  • Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
  • Creating marketing and business development service, sector and office plans.

Happy Clients

Pulled together a clear strategy

We brought Helen in to review our recruitment agency’s marketing. Helen pulled together a clear strategy looking at both online and offline marketing activity. Helen was a real pleasure to work with.

Fiona Boxall, Managing Director, BWW Recruitment

A more professional presence

Helen has helped me shape our online presence, rebrand and generally take a more professional approach to marketing, the results are excellent.

Nick Rees, Managing Director, GRL Legal LLP

Recruitment agencies I’ve worked with

Case Study Highlight

Marketing Consultant Recruitment Agencies Helen Cox Marketing

How a Specialist Recruitment Firm Leveraged a Website Refresh and Outsourced Marketing for Success

The owner of a top-tier specialist recruitment consultancy reached out, realising the power of a strategic marketing boost. Eager to propel their agency into the future, they sought a bespoke marketing plan to amplify their presence and ensure sustained success.

Let’s talk…

For more information on any of my services, get in touch and let’s talk.