Marketing consultancy for Recruitment Agencies in London, Kent and the UK

I work with recruitment agencies and companies based in Kent, London and the UK. With expertise and experience in working in marketing in the recruitment industry, I can support you with marketing strategy and planning, marketing reviews, and fractional CMO support to help your recruitment firm grow.

In-depth marketing experience for recruitment consultancies

I have had the pleasure of collaborating extensively with recruitment agencies throughout my career. My experience spans from my corporate role at Capita Resourcing to numerous boutique recruitment agencies since founding my marketing consultancy. This diverse exposure, including specialised recruitment in sectors such as Barrister recruitment, Corporate Governance roles, and CEO placements in banking, has enabled me to refine and tailor marketing strategies precisely to the unique needs of each industry.

Do you ever find yourself thinking the following when it comes to your recruitment firm?

  • What is our marketing approach or plan, and why do we tend to react instead of being proactive?
  • How can we replicate the success of our competitors who consistently outperform us in the market?
  • How do we know which marketing and business development activities are effective for our recruitment agency? What should we track?
  • How can we effectively balance the importance of digital marketing with the significance of business development?
  • How do we ensure that our marketing is geared towards attracting good quality employers and top-talent candidates?
  • What is the best way to ensure that our marketing and business development is being implemented? Should we train in house, outsource or recruit?
  • How do we ensure that our junior marketing resouces have access to an expert and can grow in confidence in their marketing ability?
  • How can we manage the shifting focus of our CEO who is eager to grow the firm but frequently changes strategies and tactics?
Helen Cox Marketing Consultant Kent London B2B Professional Services and Tech Marketing

How I can help with your recruitment agency marketing

Marketing for recruitment agencies involves a dual approach: attracting the right candidates and appealing to the right clients. These two distinct audiences require tailored marketing strategies, making it crucial to address both angles effectively.

Many recruitment agencies bring me on board to develop their marketing strategy and plan, laying a solid foundation for all subsequent marketing and business development activities. Once the strategy is in place, I often assist with its implementation. This can range from managing large transformation projects like brand refreshes to recruiting marketing personnel or mentoring marketing teams.

Next steps

If you need help with writing your recruitment agencies marketing plan, conducting a marketing review or need ongoing support from a fractional maan Fractional Marketing Director then please get in touch or book a discovery call.


  • Growing recruitment agencies 10+ employees
  • Established recruitment agencies
  • Boutique recruitment agencies
  • Leadership Teams
  • CEOs or Founders
  • Heads of Marketing
  • Marketing Managers
  • Marketing Juniors (Marketing Executives, Assistants)


  • Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
  • Working with the leadership team, CEOs or heads of marketing to advise and guide on business decisions with a marketing hat on.
  • Recruiting and setting up a marketing team.
  • Managing and mentoring the marketing team.
  • Implementing and putting in place marketing and business development processes.
  • Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
  • Creating marketing and business development service, sector and office plans.

Happy Clients

Transformed our marketing efforts

Helen transformed our recruitment agency’s marketing efforts. She created a clear, comprehensive strategy that covered both online and offline activities. Her first project was to manage our brand refresh and new website launch. Helen collaborated seamlessly with our team and the design agency, ensuring everything was completed on time, within budget, and with invaluable advice throughout.

Fiona Boxall, Managing Director, BWW Recruitment

A more professional presence

I needed an experienced external marketing resource who understood what I wanted and wouldn’t laugh at my silly questions. Helen was and continues to be that and has helped me shape our online presence, rebrand and generally take a more professional approach to marketing, the results are excellent. Helen is extremely personable, knowledgeable and deals with matters quickly and to budget.

Nick Rees, Managing Director, GRL Legal LLP

Recruitment agencies I’ve worked with

Case Study Highlight

Marketing Consultant Recruitment Agencies Helen Cox Marketing

Strategic Marketing for Long-Term Success: A Tailored Approach

The owner of a top-tier specialist recruitment consultancy realised the potential of having a clear marketing strategy. Looking to grow, they reached out for a tailored marketing plan to enhance their presence and ensure long-term success.

Let’s talk…

For more information on any of my services, get in touch and let’s talk.