Legal Marketing for Law Firms and Solicitors Firms in London, Kent and the UK.

I’ve had the opportunity to collaborate with a diverse array of law firms, from prestigious Magic and Silver Circle firms to dynamic, growing practices, and dedicated individual practitioners.

I’m eager to bring my extensive experience in legal marketing, campaigns, and business development to your marketing and leadership teams.

My goal is to help your firm achieve its objectives by sharing insights and strategies that drive successful outcomes.

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Legal Marketing Services for Law Firms and Solicitors

I understand the unique needs and challenges faced by the legal sector and my mission is to provide targeted marketing strategies that not only enhance your firm’s visibility but also build lasting relationships with your clients.

With 17 years’ of marketing experience, and a majority of that time spent in legal marketing, I feel like I have seen it all. I know the problems that you face and how tough it can be to market yourself in what can already be a crowded market place.

Do any of these thoughts enter your mind when thinking about your marketing?

What’s our marketing plan or strategy? Why are we so reactive rather than proactive?
Our competition in the marketplace is constantly outshining us – why can’t we do what they’re doing?
We don’t know what marketing and business development activities work for us. What do we do? It’s overwhelming.
We keep getting told to do digital marketing but we know that business development plays just as important a role but how do we do that?
It’s time our firm brings our marketing in-house but we have no idea how to recruit the best talent.
We’re under-resourced when it comes to marketing and BD for a practice or sector area, we need support and guidance.
We only have junior marketing resources and they need mentoring and guidance. We’re not the best placed to do that for them.
Our partner who leads our marketing is always busy and there is never any time to do any marketing and BD.
We have an ambitious managing/ senior partner who wants to grow the firm but they move from one shiny tactic to the other and it’s impossible to keep up.

If any of these thoughts are entering your mind then I am here to help. I work with law firms and solicitors firms of all sizes, across a varierty of different marketing and business development activities. I help managing partners, marketing and practice teams as well as individuals to solve these challenges and get you back on track.

My law firm marketing experience

My background, working for Speechly Bircham and Clifford Chance, both hugely successful London and International law firms, has given me some great insights into working with bigger firms.

Since starting my consultancy I have also worked with a range of smaller and boutique firms too. I want to apply what I have learned across a variety of practices. It also helps that I have a Law and business degree that comes in handy from time to time as well.

Varied law firm and solicitor firm marketing to suit your needs

My role in legal marketing varies with each firm’s needs. As an Outsourced Marketing Director, I partner with Managing or Senior Partners to strategise and guide them. Sometimes, I’m tasked with recruiting and mentoring new marketing team members, providing ongoing support. I also handle major rebranding projects and step in to manage marketing efforts during team absence or when extra help is needed, such as with a Top-20 law firm’s major firmwide campaigns. Whatever the challenge, my extensive experience in legal marketing ensures tailored, effective support.

Next steps

If you need help with writing your law firm’s marketing plan, need an Fractional Marketing Director for your solicitor’s firm to help run your day to day activities or would like to give your marketing team support and mentoring please get in touch or book a call.

Book Discovery Call

Email Me

FAQs

Established law firms
Growing law firms from 10+ partners
Boutique and Full Service Law firms
Solo practitioners

Managing Partners
Senior Partners
Heads of Practice
Marketing Directors
Heads of Marketing or Practice/Sector Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Campaign ideation and creation.
Thought leadership campaign development.

I specialise in addressing a wide range of marketing challenges unique to law firms, including enhancing your brand visibility, increasing client acquisition and retention, improving digital presence, and developing strategic marketing campaigns that align with your firms objectives.

My approach is tailored to overcome your specific hurdles, whether you’re looking to grow in a competitive market, launch new practice areas, sectors or offices or optimise your existing marketing and business development strategies.

My services stand out due to my deep understanding of the legal market combined with a personalised approach to each client.

Unlike larger marketing agencies, I offer tailored solutions that fit exactly what you need. I’ve held a invaluable cross section of roles from marketing and comms roles, campaign roles and business delveopment roles. This helps me see the bigger picture and how all aspects can work together.

Additionally, my ongoing commitment to staying abreast of new marketing trends and technologies ensures that your firm always stays ahead of the curve.

Happy Clients

Helen’s insights have guided many critical decisions for our firm

Helen has been an invaluable asset to our firm, transforming our marketing efforts with her expertise and dedication. She crafted a comprehensive strategic marketing plan that realigned our strategy with our business goals, ensuring effectiveness and adaptability.

Additionally, her development of our five key sector and service business development plans will help to significantly enhance our brand awareness and lead generation activities as well as increasing our visibility in the industry.

Matt Pugh, Managing Partner, Hagen Wolf

Thanks to her efforts, the growth of our marketing presence has been simply phenomenal.

Helen has dealt with everything from pulling our marketing plan together to implementing and working with suppliers on our suite of firmwide marketing collateral, website design, SEO, social media and newsletters, all done brilliantly. Helen has kept up with our vast pace of growth and put the right marketing tactics in place the whole way along the journey, appreciating that budgets are tight and achieving a large impact with a modest outlay.

We are truly grateful and can’t recommend her highly enough.

Antoine West, Managing Partner,
Spencer West

Law firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Revamping Marketing Strategy for a Boutique Property Litigation Firm

A boutique property litigation firm sought assistance in revitalising their marketing efforts. Dissatisfied with their previous head of marketing they approached me for a comprehensive marketing strategy and to help recruit their first marketing manager.