My wealth of experience
As a legal marketing expert, I have always had an interest in working with smaller law firms and solicitors practices that don’t have a marketing team. My background, working for Speechly Bircham and Clifford Chance, both hugely successful London law firms, has given me some great insights into working with bigger firms and I want to apply what I have learned to these types of practices. And I have a Law and business degree that comes in handy from time to time too!
Legal marketing for specialist law firms
Most of the firms I meet are growing and tend to be boutique, specialising in one area of law (although I do like a good full-service law firm from time to time) and are based in Kent or London. They have a Partner or Associate looking after the marketing but when things get busy billable hours take over and the marketing gets left to the wayside. Sometimes you need that person on your team to be consistent and persistent because marketing is a bit like tending to a garden.
Varied law firm and solicitor firm marketing to suit your needs
The type of legal marketing that I have been doing is very different according to each firm’s requirements. Some firms bring me on to be their Outsourced Marketing Director where I work with the Managing or Senior Partners by providing strategic marketing advice and guidance. On other occasions, I have been brought on to recruit and then mentor a new member of the marketing team once placed to provide support and my experience to the individual and the firm.
I’ve also been involved in project managing brand refreshes which have been great fun – there is always that moment when the agency asks what the client wants and the client asks the agency what do I need and then I come in and tell them exactly what needs doing! They can sometimes be complicated projects that need an expert to manage the many moving parts!
Every need is different but my breadth and experience in the legal marketing field mean that whether you need strategic guidance, implementation or consultancy I can help.