Legal Marketing for Law Firms and Solicitors Firms in London and Kent

I’ve been lucky enough to work with a range of law firms from Magic & Silver Circle, ambitious growing firms, and all the way to individual practitioners. I tend to work with law firms based in London, Kent and the UK but also work with European law firms too.

I am keen to share my legal marketing experience and knowledge across the marketing, campaigns and business development mix to help your marketing team, leadership team and firm reach their goals.

Legal marketing for a range of law firms

With 17 years of marketing experience, and a majority of that time spent in legal marketing, I feel like I have seen it all. I know the problems that you face and how tough it can be to market yourself in what can already be a crowded market place.

Do you find yourself thinking any of the following:

  • What’s our marketing plan or strategy? Why are we so reactive rather than proactive?
  • Our competition in the marketplace is constantly outshining us – why can’t we do what they’re doing?
  • We don’t know what marketing and business development activities work for us. What do we do? It’s overwhelming.
  • We keep getting told to do digital marketing but we know that business development plays just as important role.
  • It’s time our firm brings our marketing in-house but we have no idea how to recruit the best talent.
  • We’re under-resourced when it comes to marketing and BD for a practice or sector area, we need support and guidance.
  • We only have junior marketing resources and they need mentoring and guidance. We’re not the best placed to do that for them.
  • Our partner who leads our marketing is always busy and there is never any time to do any marketing and BD.
  • We have an ambitious managing/ senior partner who wants to grow the firm but they move from one shiny tactic to the other.
Helen Cox Marketing Consultant UK London B2B Legal Accountancy

That’s where I am here to help. I work with law firms and solicitors firms of all sizes, across a varierty of different marketing and business development activities. I help managing partners, marketing and pratice teams as well as inidividuals to solve these challenges and get you back on track.

My wealth of experience

My background, working for Speechly Bircham and Clifford Chance, both hugely successful London and International law firms, has given me some great insights into working with bigger firms.

Since starting my consultancy I have also worked with a range of smaller and boutique firms too. I want to apply what I have learned across a variety of practices. It also helps that I have a Law and business degree that comes in handy from time to time too!

Varied law firm and solicitor firm marketing to suit your needs

The type of legal marketing that I have been doing is very different according to each firm’s requirements. Some firms bring me on to be their Outsourced Marketing Director where I work with the Managing or Senior Partners by providing strategic marketing advice and guidance.

On other occasions, I have been brought on to recruit and then mentor a new member of the marketing team and once placed to provide support and my experience to the individual and the firm.

I’ve also been engaged to help manage change transformation mainly in the form of rebrand and refresh projects. Many of my clients don’t have the time to manage such a big project and are looking for a safe pair of hands to help deliver the work.

Every need is different but my breadth and experience in the legal marketing field mean that whether you need strategic guidance, implementation or consultancy I can help.

Next steps

If you need help with writing your law firm’s marketing plan, need an Fractional Marketing Director for your solicitor’s firm to help run your day to day activities or would like to give your marketing team support and mentoring please get in touch and book a call.


  • Solo practitioners
  • Growing law firms from 10+ partners
  • Established law firms
  • Boutique and Full Service Law firms
  • Managing Partners
  • Senior Partners
  • Heads of Practice
  • Heads of Marketing or Practice/ Sector Marketing
  • Marketing Managers
  • Marketing Juniors (Marketing Executives, Assistants)
  • Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
  • Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
  • Recruiting and setting up a marketing team.
  • Managing and mentoring the marketing team.
  • Implementing and putting in place marketing and business development processes.
  • Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
  • Creating marketing and business development service, sector and office plans.
  • Social media marketing strategy.
  • Content marketing strategy.
  • Thought leadership campaign development.

Happy Clients

Helen is fantastic and extremely thorough

The Marketing Plan produced by Helen is fantastic and extremely thorough, she has really thought of everything. More importantly, she has explained why. That has really helped the rest of the team to buy in to the plan. Our online presence is already looking more professional and we’ve so many ideas/instructions from Helen to implement going forward.

David Brogelli, Practice Manager
Elysium Law

She listened carefully to what my practice was looking to achieve

It has been a pleasure to collaborate with Helen. She listened carefully to what I was looking to achieve for our family law practice, and she set out a detailed marketing plan as to how to achieve our marketing goals.

Saika Alam, Head of Family Law
Branch Austin McCormick

Law firms I’ve worked with

Case Study Highlight

How to feature in the Google Answer Box

A rebrand for a boutique employment law firm

I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…

Let’s talk…

For more information on any of my services, get in touch and let’s talk.