Marketing Plans for B2B Businesses and Professional Service firms in London and Kent

Marketing is often one of the most important parts of running a business. But always seems to get overlooked as day to day business activities take priority. It can often be frustrating and overwhelming to know exactly what marketing you need to do and when.

Thinking and planning your marketing in a proactive rather than a reactive way can make all the difference when it comes to your business or firm’s marketing approach..

That’s where having a marketing plan can help

Writing a marketing plan can often seem complicated but I can help streamline the process. With over 17 years in marketing and having written over 50 clients’ marketing plans I can ask the right questions to help you formulate a plan designed to align with your business goals.

Sometimes you just need an expert to help piece it all together and produce both a strategic and practical marketing plan that can start you on your journey and give you, your marketing team and your leadership team peace of mind.

Is it just hot air? What do marketing consultants do?

How I work

I’ll work with you to understand, where you are now and where you want to be. We’ll take a deeper dive into the business and I’ll craft a marketing plan that’s tailored to you and your goals. It’s that simple. I have some FAQs below if you’re looking for more insight into how I can work with you.

I offer a free 30-min discovery call to new clients to understand what they need and see where I can help (please note I do not give advice in these calls).


As part of the marketing planning process, I’ll spend time going through my marketing planning questionnaire either in person or online, to get an understanding of your business. I want to get a sense of where you are and what you’re struggling with. I’ll also want to know what marketing activity you have and haven’t done so I can start creating your marketing plan and making sure everything aligns with your business goals.

I’ll cover the following areas as standard:

  • Competitor Analysis
  • Objectives and Goal Setting
  • Target Market, Positioning and Messaging
  • Marketing Channels and Tactics
  • An Action Plan
  • How to measure its effectiveness

Yes, every B2B business, law of accountancy firm needs a marketing plan to help deliver persistent and consistent marketing. If you haven’t committed a plan to paper or it’s just in your head then the answer is yes you do need one.

Having a robust plan, captured in a document gives you a sense of direction and purpose. Otherwise, you could end up running around like a headless chicken. It also helps you to keep your marketing on track and measure the success of every piece of marketing too. It’s all about trying and testing the right combination of marketing that works specifically for your business.

I have two marketing plans available both basic and premium according to your budget and they are charged as a one-off project.

  • A two-hour thorough marketing planning questionnaire session (online or in-person) helping me to get to grips with your business.
  • Up to a 90 page succinct and full marketing strategy.
  • An action plan detailing everything you need to do to fulfill the marketing plan and when.
  • A comprehensive debriefing session to talk through the plan and to make sure you are completely happy.
  • The option to bring me on as your Outsourced Marketing Director or Fractional CMO on a retainer basis. I can help deliver on the plan, recruit your first marketing executive and mentor them, or support your marketing teams to ensure it makes the most impact.

Happy Clients

Helen has been a central player in the growth of the firm.

Helen created the firm’s marketing strategy and implemented it, which is no mean feat given our exponential expansion these last 3 years.

Helen has also ensured that we think strategically about our marketing and about how to position ourselves. Under Helen’s expert advice and guidance, we have developed a strong brand presence, brought on a PR agency, and are now making strides with our international marketing, to

Simeon Spencer, Senior Partner
Spencer West

Quickly ascertained our business objective and priorities

We found Helen to be very professional and efficient. She was able to quickly ascertain our business objectives and priorities and put them clearly into a document, that will form the basis for our Marketing Strategy going forward.

She is personable, very good at mediating our in-house discussions about our company’s marketing plans and very clear in what resource we needed to achieve our targets.

Anouschka Fryer, Director
Change Consultancy

Quantity Surveying Firm

Case Study Highlight

Get a boost for your social media marketing

Marketing Planning and Outsourced Marketing for a fast growth full service law firm

For the last six months, I have been working with a commercial law firm, similar to the structure of Keystone Law. I was brought on by their Managing Partner to help with their marketing. Although great at business, the firm was struggling with its branding, website and how to use…

Let’s talk…

For more information on any of my services, get in touch and let’s talk.