Marketing consultancy for B2B, law firms, accountants and professional services in the UK, Europe and USA.
Some days you don’t need a strategy document. You just need someone who knows what they’re talking about to tell you whether your idea is going to work.
Maybe there’s a campaign you’re about to sign off and something about it doesn’t sit right. Maybe your team has brought you a proposal and you’d like a second opinion before you commit the budget. This is the lightest way to work with me, an hour at a time, whenever you need it.
What is marketing consultancy?
Marketing consultancy is senior marketing advice bought by the hour. You bring a specific challenge, I bring the experience, and you leave the session knowing what to do next. There’s no plan to write and no delivery attached, just the thinking. It’s the easiets way to get a senior marketing view into your firm.
When this is the right option?
- You’ve got a decision to make and you want a second pair of eyes before you make it
- Your marketing and business development team has proposed something and you’d like it sense-checked by someone outside the firm
- You’re about to launch a campaign and you want it pressure-tested first
- There’s a marketing or BD question that keeps coming back and nobody internally can settle it
- You want occasional access to senior marketing thinking without committing to a retainer
- You’ve had a marketing review or a business development plan written and you want someone to talk it through with as you implement it
How the sessions work
You buy hours, either one at a time or in a block, and use them over three months however suits you.
A single hour over Teams or Zoom. Good for a sense check, a brainstorm, or working through one specific question.
A half day or full day in your office, working through something properly with you and your team. This is usually the better option if there’s a campaign to build, a new service or sector to take to market, or a problem with more than one person’s fingerprints on it.
A block of hours drawn down as and when you need them. Some clients use theirs in one go, others space them across a quarter. Hours are paid for upfront and there’s a discount for buying a block.
What you get
You get me, and everything I’ve picked up working across marketing communications, campaigns and business development in professional services and B2B.
You also get an honest answer. If I think the thing you’re planning won’t work, I’ll tell you, which is rather the point of paying for an outside view. And if I think what you actually need is a proper plan rather than an hour of conversation, I’ll tell you that too.
What you don’t get is a written deliverable. These sessions are for thinking, not documenting. If you need something on paper, marketing strategy and planning is the service you want..
Which service do you actually need?
| If you need | The right service |
| Advice by the hour, no delivery attached | Marketing consultancy |
| Senior marketing leadership, ongoing, as part of your team | Fractional marketing director and CMO |
| Cover for a gap while someone’s away or you’re recruiting | Interim marketing |
| One defined project delivered, with a start and an end | Marketing project management |
Plenty of clients start here and move to something bigger once they know what they need. That’s a perfectly good way to begin.
Why work with me?
I’ve been running Helen Cox Marketing since 2016 and have worked with clients across professional services and B2B, from magic circle and silver circle law firms to top ten accountancy practices and large consultancies. Before that I was in-house.
That range matters more for this service than for any other. When you’ve only got an hour, you’re relying on the fact that I’ve probably seen a version of your problem before. Usually I have.
I’m a Fellow of the Chartered Institute of Marketing (FCIM) with Chartered Marketer status, which means you’re working with someone fully qualified and still doing this work every week.
Who this is for
This works best for professional services firms and B2B businesses that already have someone doing the marketing, whether that’s an in-house team, an agency or a partner with it on their plate. You’re not looking for someone to run your marketing. You’re looking for someone to think alongside you occasionally.
It’s less useful if what you need is the work doing. I won’t write the campaign, build the website or manage the project in these sessions. If that’s what you’re after, marketing project management or fractional marketing director and CMO services will serve you better.
I’d rather tell you that on the call than sell you hours you don’t need.
Get in touch
You don’t need to have your question perfectly formed before you get in touch. Half the value of these sessions is working out what the real question is.
Book a discovery call and let’s see what you’re actually dealing with.
I work with professional services firms and B2B businesses across Kent, London, and worldwide.
FAQs
Usually within 3 working days, depending on the diary. If it’s urgent, say so when you get in touch and I’ll do what I can.
No. Hours are valid for three months from purchase and you use them as and when you need them. Some clients use theirs in a single half day, others space them out across a quarter.
Yes, and it’s often the most useful way to do it. A half day with your marketing team working through a live campaign tends to achieve more than an hour with just you.
Level of involvement. In these sessions I advise, and you decide and deliver. A fractional marketing director runs your marketing function day to day and is accountable for the outcome. This service is deliberately the lighter of the two.
Not as standard. These sessions are for thinking things through, and people generally take their own notes. You are welcome to use an AI notetaker on the call.
Yes. Half days and full days in your office work well, and can travel in th UK, Europe and US (travel expenses required). Single hours are usually more practical over video.
Plenty of clients start here and go on to something bigger, whether that’s a marketing plan, a review, or bringing me in as their fractional marketing director. There’s no obligation either way, and unused hours can be put towards a larger engagement.
It’s a free 30 minutes for me to understand what you’re dealing with and work out whether I’m the right person to help. If I’m not, I’ll tell you and point you somewhere better.
Happy clients
Her experience and insight were crucial
Helen’s experience and knowledge are second to none, and she was integral to our team’s devising of a robust marketing strategy for a challenging year. Not only does she bring extensive insight to meetings, but she’s able to communicate and teach this experience in an efficient and accessible way.
Emma Stanley-Clegg, Head of Marketing,
Mortgages for Business
It’s great that my team can see the impact of you
Thanks so much for your input, its also great that my team can see the impact of you – I know we have only just started on this journey but your support and pace has really made an impact to our momentum of positive business change!
Mathew Sheehan, Managing Director,
Enabled Living Healthcare
Let’s talk…
For more information on any of my services, get in touch and let’s talk.