Marketing Consultancy for B2B, Law Firms, Accountants and Professional Services in Kent, London and the UK
I collaborate with Marketing Directors, Heads of Marketing, Marketing Teams, as well as Managing Partners and Managing Directors across London, Kent, and beyond.
Whether you’re grappling with a marketing challenge, creating a new campaign, or steering a complex project, I’m here to offer tailored guidance and solutions.
My sessions are designed to be a resource for you to explore new ideas, refine strategies, and gain the insights necessary to drive successful outcomes in your marketing efforts.
Marketing Consultancy Sessions for Law firms, Accountants and B2B Businesses
Marketing challenges can arise whether you’re a seasoned Marketing Director at a top-tier law firm or the Partner tasked with marketing responsibilities at a boutique accountancy practice. Everyone benefits from a fresh pair of eyes and ears, ready to listen and collaborate on creating the best solutions to these challenges.
That’s where my consultancy sessions make a difference.
I actively engage with Marketing Teams, Heads of Marketing, CMOs, and Managing Partners across various industries, helping them overcome their marketing obstacles. The range of challenges we tackle together includes, but is not limited to:
- Strategising and overseeing firm rebrands or refreshes.
- Refining client journeys, personas, and firmographic insights.
- Planning and launching marketing campaigns for new services or products.
- Coordinating the opening of new offices or the integration of new Partners.
- Steering your team towards creating and executing impactful thought leadership programs to generate leads.
- Setting up comprehensive marketing and business development functions within your organisation.
- Crafting tailored social media strategies.
- Developing robust business development strategies for attracting and retaining clients.
- Building and executing a cohesive content strategy.
- Enhancing your email marketing tactics and demand generation processes.
- Assessing and measuring marketing success.
- Guiding video content creation and directing partner involvement.
- Establishing client feedback mechanisms.
- Advising on effective internal communications and intranet structures.
- Enhancing networking skills and opportunities.
How I work
Each consultancy session is designed around your immediate needs, providing you with practical advice and actionable strategies.
Together, we’ll thoroughly explore the issues you’re facing, leveraging my expertise to develop solutions that are not only creative but also aligned with your business objectives.
This focused approach guarantees you receive the support you need right when it matters most, enabling you to make well-informed decisions that propel your marketing efforts forward efficiently.
If you’d like to have a further conversation I offer a free 30-min discovery call to new clients to understand what they need and see where I can help.
FAQs
My marketing consultancy sessions are offered in flexible blocks of 4 to 10 hours, which you can use over a period of six months.
Whether you prefer one-on-one sessions, reaching out via email, or a combination of both, this structure is designed to cater to your preferences. This flexible approach ensures that we can address your marketing needs at a pace and style that fit your schedule and the specific demands of your projects.
Here’s how we typically proceed:
- Initial Assessment: Each engagement begins with a thorough introductory session where I take the time to understand your business, your current marketing strategies, and the specific challenges you’re facing. This foundational knowledge is crucial for tailoring our subsequent sessions to your unique needs.
- Strategic Planning: Once I have a solid understanding of your situation, we shift our focus to strategic planning. Together, we’ll identify key issues and opportunities within your current marketing approach. I’ll draw on my extensive experience across various industries to provide insights and recommendations that align with your business objectives.
- Problem Solving and Implementation Guidance: As we identify the core areas needing attention, I’ll work with you to devise practical solutions and strategies for tackling these issues. Whether it’s refining your brand message, enhancing digital marketing efforts, or developing new lead generation strategies, I provide step-by-step guidance on how to implement these changes effectively.
- Ongoing Support and Advice: Throughout the duration of our sessions, I remain available to offer ongoing support and advice. As you begin to implement the strategies we’ve discussed, I’ll help you navigate any new challenges that arise, ensuring you feel confident and supported every step of the way.
- Review and Adjust: Our final step involves reviewing the outcomes of our strategies and making necessary adjustments. This ensures that the marketing solutions we’ve implemented continue to deliver results and adapt to any changes in your market environment or business goals.
By the end of our sessions, you will not only have tackled your immediate marketing challenges but also gained valuable insights and tools to continue driving your marketing forward successfully.
- Marketing Directors and CMO’s
- Heads of Marketing
- Marketing Managers
- Marketing Teams
- Managing Directors and Managing Partners
My marketing consultancy clients tend to come from a range of backgrounds from boutique law firms, barristers chambers, accountancy practices or medium-large corporates.
They are all looking for guidance, support, and advice from an experienced professional.
- Choosing me as your marketing consultant means you gain access to a Chartered Institute of Marketing professional with FCIM status, a recognition that speaks to my 10-15 years of experience in strategic marketing. I also maintain a Chartered Marketer status, ensuring that I am continually updated on the latest marketing trends and techniques.
My background includes over 17 years’ of working with top-tier legal and accounting firms, providing me with in-depth knowledge of the unique challenges and opportunities in these sectors. My expertise is broad, covering everything from marketing communications and campaigns to business development across a variety of industries.
I specialise in professional services and B2B marketing, understanding that a customised approach is crucial. My experience with both large firms and smaller businesses has equipped me with practical, actionable strategies that can be scaled and adapted easily.
Most importantly, I’m friendly and approachable. I’m here to guide you and answer any questions you might have—no matter how simple they may seem.
Each marketing consultancy session is customised to address the unique challenges and opportunities your firm faces. It is driven by you in terms of the topics and areas that we cover in each session.
You can expect to receive strategic insights, practical advice, and actionable recommendations tailored to enhance your marketing efforts.
During our sessions, we’ll focus on identifying your specific needs, exploring solutions, and devising strategies to achieve your marketing and business objectives effectively.
Happy Clients
Beneficial having Helen provide a range of advice on marketing queries
It has been so beneficial to have Helen at the end of the phone to provide advice on a range of marketing queries, based on her knowledge and experience. Her responses were always timely and incisive.
Christine Taylor, Finance Director,
Technology@Work
It’s great that my team can see the impact of you
Thanks so much for your input, its also great that my team can see the impact of you – I know we have only just started on this journey but your support and pace has really made an impact to our momentum of positive business change!
Mathew Sheehan, Managing Director,
Enabled Living Healthcare
Case Study Highlight
Marketing campaign planning and recruitment for a Tech Startup Law Firm
I was approached by the Managing Partner of a boutique law firm that specialised in working with Tech startups. They had no marketing in place for the firm. They also had a fast-approaching book launch for the Managing Partners’ new book with no marketing campaign activity planned. I was brought into to consult on the book launch as well as working with their marketing executive to write a marketing plan.
Let’s talk…
For more information on any of my services, get in touch and let’s talk.