Marketing consultancy for consultancies based in London and Kent

I work with consultancy firms in London, Kent and the UK that are well-established and looking to grow. I provide guidance and support them with their marketing strategy, review their marketing activities and make recommendations, as well as acting as a Fractional or Interim Marketing Director.

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A Marketing Consultant for Consultancy Firms

Having worked with a FTSE 100 London-based consultancy as well as IT Consultancies, HR Consultants, Learning and Development Consultancies, Energy and M&A consultants this puts me in a great position to advise, guide, and implement your marketing. I’m a consultant too which means I have a good idea of the types of challenges you’re undergoing.

Do you experience any of the following challenges?

You want to grow your consultancy firm and know that having a marketing plan is essential – but you have no idea where to start.
Your competitors are consistently pipping you to the post and you would like to be more proactive in the way you go to market.
You’ve been running your marketing for some time now but you’re not sure that your marketing team is as effective as they could be.
The balance of marketing activity to business development activity is weighted towards marketing but you know business devleopment could help your consultancy firm thrive.
You’re planning on launching a new service into the marketplace but need help identifying your segments, the messaging, and the value proposition that must happen before launch.
You’re looking for investment and you need to ensure that you have the right marketing plans, processes, and teams in place.
You need help with recruiting the right marketing resource into the business and need an expert to help write your job description and interview the best candidates.
You have a junior marketing resource who might be struggling and you know they could perform much better and the quality of your firm’s marketing would improve with an expert on hand to mentor them.
You have an over-enthusiastic CEO who keeps moving the boundaries on where you should be focusing and is too quick to judge what is and isn’t working when it comes to marketing.

How can I help your consultancy firm?

Tailored Marketing Strategies

I understand the unique challenges consultancy firms face, which is why I create personalised marketing strategies that align with your business goals. My approach ensures your marketing efforts are strategic, effective, and set for growth.

In-Depth Marketing Reviews

A successful marketing strategy needs regular checks and updates. I offer comprehensive marketing reviews to evaluate your current efforts, spot areas for improvement, and implement changes that enhance results. Keeping up with market trends and competitor activities is key to your success.

Fractional and Interim Marketing Director Services

Sometimes, an in-house marketing team isn’t enough. As a Fractional or Interim Marketing Director, I bring extensive experience and expertise to your firm. I collaborate closely with your team to lead and execute marketing initiatives, steering your business towards ongoing growth. My role also includes mentoring junior marketing staff, providing strategic direction, and ensuring all marketing efforts are cohesive and impactful.

Next steps

If you need help with writing your consultancy firm’s marketing plan, need an Fractional Marketing Director to help run your day to day activities or would like to give your marketing team support and mentoring please get in touch and book a call.

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FAQs

I work with many different types of B2B Business. Here are a selection that I have worked with:

HR Consultancies
IT Consultancies
Tech
Insurance
Cyber security firms
Energy consultancies
M&A companies

Leadership Teams
CEOs or Founders
Heads of Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Content marketing strategy.
Thought leadership campaign development.

If your firm is experiencing slow client growth, ineffective marketing campaigns, or if competitors consistently outperform you, it’s time to rethink your marketing strategy. Other indicators include unclear branding, low engagement rates, and a lack of strategic direction.

Happy Clients

Valuable thoughts on how to increase or marketing presence

Helen was brought on to work with Engage Consulting to help us review our marketing strategy. She offered us some very valuable thoughts on how we can increase our marketing presence across our channels, to more detailed insights into how we can run our campaigns more effectively.

Alastair Bates, Head of Consulting, Engage Consultancy

Organised and insightful approach

Helen’s organised and insightful approach to understanding the business made it clear she was invested in the success of the project. She provided direction needed to improve and build on our existing marketing and business development activities as well as identifying gaps that needed to be addressed.

Karis Bouher, Marketing Manager, Protection Group International

Consultancy Firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Corporate Marketing for a Cybersecurity Consultancy

Delve into a comprehensive exploration of the role I played in shaping and implementing an impactful corporate marketing plan for a distinguished cybersecurity company.