Taking the right steps to nurture your business

Helping a Health and Safety Consultancy

During the Covid19 pandemic, I was approached by a Health and Safety Consultancy that needed some help with their marketing. They said that if they wanted to weather the storm then they needed to make sure that they were front of mind with their clients. No marketing plan, no marketing…

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Pinpointing your perfect customer

Messaging and Positioning for an SaaS Client Feedback Tool

I was approached by the owner of an online feedback service aimed at B2B businesses and professional services. They had been trying to deal with their marketing as well as their clients and managing the business. The online feedback industry is quite cut-throat and moves fast and they felt they…

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Personal branding for lawyers and accountants – stand out from the crowd

Marketing for a Specialist Accountancy Firm

I have had the pleasure of working with a specialist accountancy firm based in London. The CEO approached me as he was struggling with his marketing and didn’t understand what he should or shouldn’t be doing. He also wanted someone that he could rely on for advice when it came…

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Marketing Review and Recommendations for a Charity

I was approached by the Head of Marketing for a UK charity to help review their existing marketing plan and make recommendations based on my findings. To focused on digital I do like taking on slightly different projects and it’s nice to be able to provide constructive feedback on marketing…

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The ups and downs of webinar marketing

Marketing Management for a Private School

I was approached by a private school to come on board for a period of 6 months to cover an absence in staff. As a consultant, I am quite happy to take on retainer work without writing a marketing plan and this was interesting to me as I had never…

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How to feature in the Google Answer Box

A Rebrand for a City of London Law Firm

I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…

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social media marketing budget

A Barristers’ Chambers Social Media Strategy

I was introduced by one of my clients to a marketing manager of a leading barristers’ set. The particular manager had been promoted internally from a practice clerk and needed some support for their social media marketing strategy. Let’s talk social I came in for a morning to talk through…

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Brand refresh

Barristers Recruitment Firm Rebrand

I was approached by a recruitment firm on Twitter (yes sometimes social media does work!) to help project manage their marketing rebrand. The business had been growing for a while and realised that their competitors were outperforming them in the way they handled their own marketing and they really wanted…

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