Campaign Strategy for the Financial Services Sector
A leading law firm brought me in to lead the strategic development of their flagship financial services campaign, a significant piece of work that would position the firm as a genuine thought leader in one of the most competitive and fast-moving sectors in the market.
Read Case Study
Reigniting Momentum Across Corporate Teams
A leading professional services firm brought me in after struggling for six months to recruit a Corporate BD Manager. With momentum slowing across teams, they needed interim senior support to re-energise marketing and business development activity.
Read Case Study
Setting Up a Financial Services Sector for Success in a Leading Law Firm
A leading UK law firm’s Financial Services sector was drifting without direction after leadership changes. In six months, I created structured marketing plans, established budget controls, maximised membership value and clarified team roles.
Read Case Study
How an Independent Marketing Review Refocused an IT Consultancy’s Marketing Efforts
An ambitious IT consultancy firm contacted me to conduct an in-depth marketing review as it aimed to gear up for its next five-year growth phase. With a Sales Director and Head of Marketing keen to ensure their marketing efforts were hitting the mark, they asked me to undertake an independent…
Read Case Study
Transforming Campaign Management for a Top 20 Law Firm
A top 20 law firm enlisted me as a Senior Campaign Manager to provide temporary cover. What began as a caretaker role evolved into a nine-month tenure, where I delivered essential support and innovative solutions until a permanent replacement was found.
Read Case Study
Global Marketing Strategies for Inventory Specialists
When the Chief Revenue Officer (CRO) of a global inventory specialist firm approached me, they were at a pivotal moment of growth. They needed expert guidance to launch a groundbreaking product into a new market and sought a fractional marketing director to provide the strategic framework for their global marketing efforts.
Read Case Study
Establishing an In-House Marketing Function for a Leading Barristers’ Chambers
A prestigious barristers’ chambers, specialising in areas like crime, shipping, and public practice, saw a significant opportunity to enhance their marketing strategies. Traditionally dependent on external agencies, the chambers, led by their CEO, embarked on exploring the benefits and feasibility of setting up an in-house marketing department.
Read Case Study
Revamping Marketing Strategy for a Boutique Property Litigation Firm
A boutique property litigation firm sought assistance in revitalising their marketing efforts. Dissatisfied with their previous head of marketing who had adversely affected their SEO rankings and exhibited slow responsiveness, they approached me for a comprehensive marketing strategy.
Read Case Study
Elevating a Boutique Competition Law Firm’s Marketing and Business Development Strategies
My client was a boutique competition law firm with a well-respected and experienced team. As the firm had grown, there was a strategic imperative to invest more time and effort into marketing and business development (BD) activities.
Read Case Study
Charting the Course to Marketing Success at a Mortgage Firm
The Managing Director of a Mortgage Company recognised the need for a comprehensive marketing strategy to enhance the company’s brand presence and reach in a competitive market. To address this, they decided that they wanted to bring in a marketing expert to lead the initiative.
Read Case Study
A Comprehensive Marketing Review for an InsurTech Firm
The CEO of an InsurTech firm sought my expertise for a comprehensive marketing overhaul. With a rich history of serving existing clients, their sights are now set on acquiring new clientele. The mission: to establish a marketing team and unleash a new offering into the market.
Read Case Study
Strategic Marketing and Business Development Initiative for Family Law Excellence
On referral from a trusted contact, I engaged with the Head of Family at a boutique firm nestled in Mayfair. The Partner, newly appointed, sought to formulate an impactful marketing and business development plan for the Family service line, aiming to increase inquiries and bolster the firm’s presence in this area.
Read Case Study