How to feature in the Google Answer Box

Project managing a rebrand for a city of London law firm

I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…

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Case Study Campaign Management

Campaign management for a consultancy

I was approached by an outsourced office management consultancy to help design and implement a campaign to launch their new online platform for office managers. How I kickstarted the process I really needed to get a feel for the purpose of the campaign and what the objectives were. There were…

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Thought Leadership

Thought leadership campaigns for an accountancy firm

Thought leadership is one of the key tools for professional service firms to show off their credibility and expertise. In one of the accountancy practices I worked for, I was asked to produce a thought leadership campaign for the VAT arm of the Tax Faculty. We had a brainstorming session with…

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