How outsourced marketing can rescue your professional services firm

Marketing Planning, Rebranding and Recruitment for an M&A firm

Recently I have been working with a boutique M&A advisory firm focused primarily on the FinTech and HRTech sectors. In their original inquiry, their main pain point was that they wanted to enhance their brand image and lead generation through a more cohesive digital marketing effort. Time for a marketing…

Read Case Study
LinkedIn Groups for Lawyers

Marketing Mentoring for an Accountancy Firm

Recently I have had the pleasure of working with an accountancy firm based in Greenwich. They got in touch as they wanted to start their marketing journey but were unsure where to actually begin. They were on the hunt for a marketing consultant to help. Marketing mentoring and advice What…

Read Case Study
Taking the right steps to nurture your business

Helping a Health and Safety Consultancy

During the Covid19 pandemic, I was approached by a Health and Safety Consultancy that needed some help with their marketing. They said that if they wanted to weather the storm then they needed to make sure that they were front of mind with their clients. No marketing plan, no marketing…

Read Case Study
Pinpointing your perfect customer

Messaging and Positioning for an SaaS Client Feedback Tool

I was approached by the owner of an online feedback service aimed at B2B businesses and professional services. They had been trying to deal with their marketing as well as their clients and managing the business. The online feedback industry is quite cut-throat and moves fast and they felt they…

Read Case Study
Personal branding for lawyers and accountants – stand out from the crowd

Marketing for a Specialist Accountancy Firm

I have had the pleasure of working with a specialist accountancy firm based in London. The CEO approached me as he was struggling with his marketing and didn’t understand what he should or shouldn’t be doing. He also wanted someone that he could rely on for advice when it came…

Read Case Study

Marketing Review and Recommendations for a Charity

I was approached by the Head of Marketing for a UK charity to help review their existing marketing plan and make recommendations based on my findings. To focused on digital I do like taking on slightly different projects and it’s nice to be able to provide constructive feedback on marketing…

Read Case Study
The ups and downs of webinar marketing

Marketing Management for a Private School

I was approached by a private school to come on board for a period of 6 months to cover an absence in staff. As a consultant, I am quite happy to take on retainer work without writing a marketing plan and this was interesting to me as I had never…

Read Case Study
How to feature in the Google Answer Box

A Rebrand for a City of London Law Firm

I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…

Read Case Study