Transforming Global Marketing Strategies for Inventory Specialists
When the Chief Revenue Officer (CRO) of a global inventory specialist firm approached me, they were at a pivotal moment of growth. They needed expert guidance to launch a groundbreaking product into a new market and sought a fractional marketing director to provide the strategic framework for their global marketing efforts.
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Establishing an In-House Marketing Function for a Leading Barristers’ Chambers
A prestigious barristers’ chambers, specialising in areas like crime, shipping, and public practice, saw a significant opportunity to enhance their marketing strategies. Traditionally dependent on external agencies, the chambers, led by their CEO, embarked on exploring the benefits and feasibility of setting up an in-house marketing department.
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Revamping Marketing Strategy for a Boutique Property Litigation Firm
A boutique property litigation firm sought assistance in revitalising their marketing efforts. Dissatisfied with their previous head of marketing who had adversely affected their SEO rankings and exhibited slow responsiveness, they approached me for a comprehensive marketing strategy.
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Elevating a Boutique Competition Law Firm’s Marketing and Business Development Strategies
My client was a boutique competition law firm with a well-respected and experienced team. As the firm had grown, there was a strategic imperative to invest more time and effort into marketing and business development (BD) activities.
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Charting the Course to Marketing Success at a Mortgage Firm
The Managing Director of a Mortgage Company recognised the need for a comprehensive marketing strategy to enhance the company’s brand presence and reach in a competitive market. To address this, they decided that they wanted to bring in a marketing expert to lead the initiative.
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Elevating an InsurTech Firm: A Comprehensive Marketing Review
The CEO of an InsurTech firm sought my expertise for a comprehensive marketing overhaul. With a rich history of serving existing clients, their sights are now set on acquiring new clientele. The mission: to establish a marketing team and unleash a new offering into the market.
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Strategic Marketing and Business Development Initiative for Family Law Excellence
On referral from a trusted contact, I engaged with the Head of Family at a boutique firm nestled in Mayfair. The Partner, newly appointed, sought to formulate an impactful marketing and business development plan for the Family service line, aiming to increase inquiries and bolster the firm’s presence in this area.
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A Roadmap to Success: Corporate Marketing for a Cybersecurity Consultancy
Delve into a comprehensive exploration of the role I played in shaping and implementing an impactful corporate marketing plan for a distinguished cybersecurity company.
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Marketing Planning and Outsourced Marketing for a fast-growing accountancy firm
I was contacted by a managing partner of a growing accountancy firm. He was keen to bring on an outsourced marketing director to help with the firm’s marketing strategy, planning, and training of the team.
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Supporting the marketing manager of a specialist accountancy firm
I was approached by the marketing manager of an accountancy firm that specialized in major projects for construction companies. She was keen, after working by herself for some time, to undergo a marketing review and get some expert advice.
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A social media strategy for a criminal barristers’ chambers
A good copywriter I knew introduced me to the practice manager at a criminal barristers’ chamber. They had been looking at how to run their social media for some time and needed help to pull together and social media strategy that they could present to the board. They found the…
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Niching for a boutique accountancy firm
I was brought in to work with a boutique accountancy firm. They had no marketing in place and were looking to work with an Interim Head of Marketing to help create a marketing plan to ensure consistency and persistence with their marketing as well as brand awareness. They were also…
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