I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…
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I was referred by one of my clients to a COO of international recruitment agency that looked at placing c-suite level positions in banks. They didn’t have a marketing team in place and the COO and office manager were often left to take on the marketing activities. I was asked…
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I was introduced by one of my clients to a marketing manager of a leading barristers’ set. The particular manager had been promoted internally from a practice clerk and needed some support for their social media marketing strategy. Let’s talk social I came in for a morning to talk through…
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A while back I was approached by the MD of a Health and Social Care organisation. They had just branched out from the council and they had no marketing. None at all. I was bought on by the MD to write their marketing plan for them, help them get their…
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I was approached by a recruitment firm on Twitter (yes sometimes social media does work!) to help project manage their marketing rebrand. The business had been growing for a while and realised that their competitors were outperforming them in the way they handled their own marketing and they really wanted…
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I was approached by an outsourced office management consultancy to help design and implement a campaign to launch their new online platform for office managers. How I kickstarted the process I really needed to get a feel for the purpose of the campaign and what the objectives were. There were…
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Thought leadership is one of the key tools for professional service firms to show off their credibility and expertise. In one of the accountancy practices I worked for, I was asked to produce a thought leadership campaign for the VAT arm of the Tax Faculty. We had a brainstorming session with…
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