Personal branding for lawyers and accountants – stand out from the crowd

Marketing for a Specialist Accountancy Firm

I have had the pleasure of working with a specialist accountancy firm based in London. The CEO approached me as he was struggling with his marketing and didn’t understand what he should or shouldn’t be doing. He also wanted someone that he could rely on for advice when it came…

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Marketing Review and Recommendations for a Charity

I was approached by the Head of Marketing for a UK charity to help review their existing marketing plan and make recommendations based on my findings. To focused on digital I do like taking on slightly different projects and it’s nice to be able to provide constructive feedback on marketing…

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The ups and downs of webinar marketing

Marketing Management for a Private School

I was approached by a private school to come on board for a period of 6 months to cover an absence in staff. As a consultant, I am quite happy to take on retainer work without writing a marketing plan and this was interesting to me as I had never…

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How to feature in the Google Answer Box

A Rebrand for a City of London Law Firm

I was approached by a boutique employment law firm in the city of London to write their marketing plan for them and become their outsourced marketing manager. As part of the planning process, I sat down with the main partners to discuss their firms’ objectives, target market, what they offer…

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social media marketing budget

A Barristers’ Chambers Social Media Strategy

I was introduced by one of my clients to a marketing manager of a leading barristers’ set. The particular manager had been promoted internally from a practice clerk and needed some support for their social media marketing strategy. Let’s talk social I came in for a morning to talk through…

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Brand refresh

Barristers Recruitment Firm Rebrand

I was approached by a recruitment firm on Twitter (yes sometimes social media does work!) to help project manage their marketing rebrand. The business had been growing for a while and realised that their competitors were outperforming them in the way they handled their own marketing and they really wanted…

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Case Study Campaign Management

Campaign Management for an Office Management Consultancy

I was approached by an outsourced office management consultancy to help design and implement a campaign to launch their new online platform for office managers. How I kickstarted the process I really needed to get a feel for the purpose of the campaign and what the objectives were. There were…

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Thought Leadership

Thought Leadership for an accountancy firm

Thought leadership is one of the key tools for professional service firms to show off their credibility and expertise. In one of the accountancy practices I worked for, I was asked to produce a thought leadership campaign for the VAT arm of the Tax Faculty. We had a brainstorming session with…

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