I was approached by a recruitment firm on Twitter (yes sometimes social media does work!) to help project manage their marketing rebrand. The business had been growing for a while and realised that their competitors were outperforming them in the way they handled their own marketing and they really wanted…
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I was approached by an outsourced office management consultancy to help design and implement a campaign to launch their new online platform for office managers. How I kickstarted the process I really needed to get a feel for the purpose of the campaign and what the objectives were. There were…
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Thought leadership is one of the key tools for professional service firms to show off their credibility and expertise. In one of the accountancy practices I worked for, I was asked to produce a thought leadership campaign for the VAT arm of the Tax Faculty. We had a brainstorming session with…
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