Marketing consultancy for property firms based in London and Kent
I work with property firms based in the UK, London and Kent. I help firms like yours write their marketing strategies and plans, review their marketing, as well as act as an Outsourced Marketing Director to help drive your business growth forward.
Marketing for your property based business
Marketing your property business is hard and it can often be difficult to know where to begin. I have worked with property developers, property management companies, estate agents, quantity surveyors, cost management consultants and mortgage firms on a range of marketing challenges. I know where the sticking points are and I can help you get to where you need to be.
Addressing your marketing challenges
- Defining Your Marketing Strategy – Many firms struggle with reactive marketing rather than proactive planning. I help you develop a clear and actionable marketing strategy that sets you up to succeed.
- Staying Ahead of Competitors – If your competitors are consistently outperforming you, it’s time to rethink your approach. I provide insights and strategies to help you gain a competitive edge and become a market leader.
- Effective Marketing and Business Development – Uncertainty about which marketing activities yield the best results can hinder your growth. I help you identify and focus on the marketing and business development activities that make the most impact.
- Balancing Marketing and Business Development – Striking the right balance between marketing and business development is crucial. I can help guide you on how to integrate these functions seamlessly, ensuring both areas contribute to your firm’s success.
- Recruiting Top Marketing Talent – Bringing in the right marketing resources can be daunting. I can assist you in recruiting and onboarding the best talent, ensuring they are well-equipped to deliver results.
- Supporting Junior Marketing Staff – Your junior marketing resources need guidance and support to grow. I can provide expert mentorship and training, helping them develop the skills necessary to drive your marketing initiatives forward.
- Maintaining Focus Amidst New Tactics – It’s easy to get distracted by the latest marketing trends and tactics. I help your CEO and leadership team stay focused on long-term goals, avoiding the pitfalls of constantly shifting strategies.
How can I help your real estate and property business?
Tailored Marketing Strategies
Understanding that every property firm is unique, I create bespoke marketing strategies and plans tailored to your specific needs. My approach ensures that your marketing efforts are not only effective but also aligned with your business objectives. From initial consultations to detailed strategy development, I provide the insights and direction you need to achieve your goals.
Expert Marketing Reviews
An effective marketing strategy requires regular evaluation and refinement. I offer comprehensive marketing reviews to assess the current state of your marketing efforts, identify areas for improvement, and implement changes that drive better results. By staying ahead of market trends and competitor activities, I ensure your firm remains competitive and relevant.
Outsourced Marketing Director Services
Sometimes, having an in-house marketing team isn’t enough. As an Outsourced Marketing Director, I bring a wealth of experience and expertise to your firm. I work closely with your team to guide and execute marketing initiatives, helping to steer your business towards sustained growth. My role includes mentoring junior marketing staff, providing strategic direction, and ensuring your marketing efforts are cohesive and impactful.
Next steps
If you need help with writing your property firm’s marketing plan, need an Fractional Marketing Director to help run your day to day activities or are thinking about supporting your team with a marketing mentor then I would love to hear from you!
FAQs
- Property developers
- Property management companies
- Estate agents
- Quantity surveyors
- Cost management consultants
- Mortgage firms
- CEOs and Founders
- Heads of Marketing
- Marketing Managers
- Marketing Juniors (Marketing Executives, Assistants)
- Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
- Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
- Recruiting and setting up a marketing team.
- Managing and mentoring the marketing team.
- Implementing and putting in place marketing and business development processes.
- Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
- Creating marketing and business development service, sector and office plans.
- Social media marketing strategy.
- Content marketing strategy.
- Thought leadership campaign development.
If you’re experiencing stagnant growth, lower than expected lead generation, or if your competitors consistently outperform you, it may be time for a marketing overhaul. Other signs include ineffective marketing campaigns, unclear branding, and a lack of strategic direction.
During the initial consultation, we will discuss your current marketing efforts, business objectives, and any challenges you’re facing. I will provide an overview of how my services can address your needs, and outline the next steps for developing and implementing a tailored marketing plan.
Happy Clients
Quickly ascertained our business objectives and priorities
We found Helen to be very professional and efficient. She was able to quickly ascertain our business objectives and priorities and put them clearly into a document, that will form the basis for our Marketing Strategy going forward. We found Helen to be very personable, very good at mediating our in-house discussions about our company’s marketing plans and very clear in what resource we needed to achieve our targets.
Anouschka Fryer, Director, Change Consultancy
(Quantity Surveying and Cost Management Firm)
Helped our marketing team craft a well thought out marketing plan
We initially used Helen as we were looking for an expert to help provide advice and guidance to our marketing team. One of the standout aspects of Helen’s work was her ability to help our marketing team craft a well-thought-out marketing plan. She delved into the breadth of marketing channels, offering valuable insights on how we could enhance our approach.
Gavin Richardson, Managing Director, Mortgages for Business
Case Study Highlight
Charting the Course to Marketing Success at a Mortgage Firm
The Managing Director of a Mortgage Company recognised the need for a comprehensive marketing strategy to enhance the company’s brand presence and reach in a competitive market. To address this, they decided that they wanted to bring in a marketing expert to lead the initiative.
Take a look at my main services
Let’s talk…
For more information on any of my services, get in touch and let’s talk.