Marketing Consultant | B2B and Legal | Helen Cox

How I Can Help You

Marketing Plans

A marketing plan should be seen as an investment and having one in place is often the difference between a successful or struggling business.

If you find you’re not sure who your competitors or your target market are, what makes you unique or are implementing marketing activities in an unstructured way and not seeing the results you want then I can help.

I work with London and Kent based professional service firms, law firms and B2B businesses, like yours to write strategic and practical marketing plans to get you back on track so you know exactly what you should be doing.

Outsourced Marketing Management

My Outsourced Marketing Management Packages are designed for B2B businesses, professional service firms and law and accountancy firms who just don’t have time or the in-house resource to manage their marketing. I work virtually with businesses in the UK and Europe as well as face to face with clients in London and Kent.

As your Outsourced Marketing Director, I work with CEOs, Managing Partners and Marketing teams to advise, plan and help implement a range of marketing tactics to help push your business forward on a monthly retainer basis. I provide an informed, insightful and flexible approach to ensure that you have a persistent and consistent approach to your marketing.

Marketing Reviews Helen Cox Marketing Consultant London Kent UK

Marketing Reviews and Audits

If you’re a professional service firm, law firm or B2B business that has been in business for some time, doing the same old marketing year after year and struggling to see whether it’s making an impact then it’s high time you had a marketing review and audit.

I’ll come in with a fresh pair of eyes, review all your marketing and business development activity, identify what you are doing well and maybe not so well and give you plenty of ideas to ignite your marketing and business development strategy and tactics going forward.

Marketing Project Management

If you have a marketing project that needs managing and you don’t have the time or in-house resources to do this yourself then it might be time to bring a marketing consultant in.

I can help implement a range of marketing projects from new service launches, targeted marketing campaigns to project managing a rebrand or a refresh for B2B businesses and professional service firms such as law firms and accountants.

I work virtually with clients in the UK and Europe as well as in London and Kent.

Marketing Consultancy Helen Cox Marketing Consultant London Kent UK

Marketing Consultancy Services

We don’t all know everything and sometimes all you need is support, guidance, and an opportunity to ask those all-important questions to a B2B and legal marketing expert, like me.

I work with Marketing Directors, Heads of Marketing, Marketing Teams, Managing Partners and Managing Directors in London, Kent and further afield.

I give them a safe space and the opportunity to talk through their latest marketing or business development challenge whilst providing insight, guidance, and an objective perspective on how they might take things forward.

Marketing Speaker Marketing Trainer B2B and Professional Services London and Kent

Marketing Training and Speaking

I provide a number of bespoke marketing training courses for professional service firms and professional membership bodies. Whether you’re based in the UK or beyond the range of topics vary from marketing planning, marketing campaign management and business development strategies to grow your business.

We can tailor a training course to meet your organisation’s needs.

If you’re also looking for a marketing speaker for your next event, whether that be networking, an exhibition or a conference then also please get in touch to discuss what you are looking for.

For more information on any of my services,
get in touch today.

Contact Me Book Discovery Call

Testimonials

Quickly ascertained our business objective and priorities

We found Helen to be very professional and efficient. She was able to quickly ascertain our business objectives and priorities and put them clearly into a document, that will form the basis for our Marketing Strategy going forward. We found Helen to be very personable, very good at mediating our in-house discussions about our company’s marketing plans and very clear in what resource we needed to achieve our targets. Thanks, Helen for all your hard work.

Anouschka Fryer, Director, Change Consultancy (Quantity Surveying and Cost Management)

Thanks to her efforts, the growth of our marketing presence has been simply phenomenal.

Helen has been Spencer West’s Marketing Director for two and a half years now, and in that short time thanks to her efforts, the growth of our marketing presence has been simply phenomenal. She has dealt with everything from pulling our marketing plan together to implementing and working with suppliers on our suite of firmwide marketing collateral, website design, SEO, social media and newsletters, all done brilliantly. Helen has kept up with our vast pace of growth and put the right marketing tactics in place the whole way along the journey, appreciating that budgets are tight and achieving a large impact with a modest outlay. Thanks to Helen, we project the City of London, UK-wide and international expertise that is now Spencer West. We are truly grateful and can’t recommend her highly enough.

Antoine West, Managing Partner, Spencer West

Helped me ease into my new role with confidence

I had the pleasure of working with Helen at the start of my marketing career at Buckworths law firm. Having worked for events marketing before, I wasn’t too familiar with the concept of professional services marketing for law firms. Helen’s efficiency, professionalism and extensive experience and knowledge in the industry, however, pointed me in the right direction and made me ease into my new role with confidence. She brought innovative ideas and solutions to the table and supported me in shaping up the firm’s wide marketing plan and various channel strategies. I would highly recommend Helen’s services and (hopefully) will have the pleasure to work with her again in the future!

Maggie Strumelieva , Marketing Executive at Buckworths

An asset in helping us to build our marketing capabilities

We initially approached Helen as we were looking to enhance our brand image and lead generation through a more cohesive digital marketing effort. Helen pulled together our firm’s marketing plan looking at all elements both online and offline to help us make the most of our marketing efforts. Following this, we brought her in as our Outsourced Marketing Director where she has project managed a rebrand as well as recruited our first Marketing Executive in the business. Helen has been an asset in helping us to build our marketing capabilities and is now working to support our Marketing Executive create and implement our sector BD Plans.

Philip Albright, Partner, Goldenhill International M&A Advisors

Central player in the growth of the firm

Helen has been working as our Outsourced Marketing Director at Spencer West LLP since 2019 and has been a central player in the growth of the firm. Helen created the firm’s marketing strategy and implemented it, which is no mean feat given our exponential expansion these last 3 years. Helen has also ensured that we think strategically about our marketing and about how to position ourselves. Under Helen’s expert advice and guidance, we have developed a strong brand presence, brought on a PR agency, and are now making strides with our international marketing, too. Helen is approachable, isn’t afraid to challenge, and supports all of our Partners’ marketing efforts – she is both strategic and hugely practical and we look forward to our continuing relationship with her as we build the firm.

Simeon Spencer, Senior Partner, Spencer West