Easy breezy - evaluating your legal marketing

Marketing campaign planning and recruitment for a Tech Startup Law Firm

I was approached by the Managing Partner of a boutique law firm that specialized in working with Tech startups. They had no marketing in place for the firm. They also had a fast-approaching book launch for the Managing Partners’ new book with no marketing campaign activity planned.

Creating a marketing strategy for a book launch

They initially asked me to pull together a marketing strategy to help the book get in the Amazon best sellers’ category for Business Law.

I created a multichannel marketing plan for the book launch which involved digital channels, offline channels as well as a launch team strategy. On launch day the book made position one in the best sellers category and we are now looking at planning Phase Two of the launch.

Hiring a Marketing Executive

Whilst working on the book launch, I found out from the Managing Partner that they were looking at hiring a Marketing Executive full time for the firm. I asked to be involved in the hiring process as I felt I could add value to finding the right person with the right experience. I set up telephone interviews, a test and final stage interviews. The recruitment time was around 1 month from the start of the search.

Marketing Mentoring and Guidance

I am now working with Marketing Executive in a mentoring capacity to help plan and implement the firm’s overall marketing strategy. Eventually I will take a step back as the Marketing Executive gains more confidence but I am enjoying empowering the firm to create and run with a robust marketing plan

If you would like to find out more about how I can help your law firm with its marketing then please take a look at some of my services below:

Marketing Mentoring

Marketing Consultancy

Helen’s efficiency, professionalism and extensive experience and knowledge in the industry, however, pointed me in the right direction and made me ease into my new role with confidence.

Maggie Strumelieva , Marketing Executive at Buckworths