Marketing campaign planning and recruitment for a Tech Startup Law Firm
I was approached by the Managing Partner of a boutique law firm specialising in tech startups. The firm had no marketing strategy in place and faced the added pressure of an imminent book launch for the Managing Partner’s new release, with no campaign activity planned.
Creating a marketing strategy for a book launch
The firm asked me to create a marketing strategy aimed at securing a spot in Amazon’s Best Sellers category for Business Law. I developed a multichannel marketing plan that leveraged both digital and offline channels, as well as a launch team strategy to maximise impact.
The results were impressive—on launch day, the book reached the number one spot in its category. We’re now planning Phase Two of the launch to maintain momentum.
Hiring a Marketing Executive
During the book launch, I learned that the firm was looking to hire a full-time Marketing Executive. I offered to assist with the recruitment process to ensure they found someone with the right expertise. I coordinated telephone interviews, a skills test, and the final round of interviews, completing the recruitment within a month.
Ongoing Marketing Mentoring and Guidance
I am now mentoring the newly hired Marketing Executive, helping them plan and implement the firm’s overall marketing strategy. My goal is to empower the Marketing Executive to confidently lead the firm’s marketing efforts, and over time, I’ll step back as they take full ownership. It’s been rewarding to see the firm develop a strong, strategic marketing foundation.
How I can help you
If you’d like to find out more about how I can help you with your strategic marketing click on some of my services below or book a discovery call.
Helen’s efficiency, professionalism and extensive experience and knowledge in the industry, however, pointed me in the right direction and made me ease into my new role with confidence.
Maggie Strumelieva , Marketing Executive at Buckworths
