Category: Business Development
Here you can peruse all of my latest posts pertaining to business development and marketing.
“We need a campaign.” Do you?
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Stop asking partners to “do more BD”
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Your marketing and BD budget is about to be set. What are you quietly hoping nobody asks about?
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Telling junior lawyers to “go and network” is negligent advice
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If your best rainmaker left tomorrow, what would happen to your pipeline?
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The £100k opportunity that started with a coffee 18 months ago
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Marketing and BD have more to learn from each other than they think
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What would happen if marketing stopped chasing everyone for a month?
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The firms winning work aren’t necessarily better. They’re just easier to buy from.
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The biggest barrier to growth isn’t your competition. It’s what happens inside your own firm.
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