Interim and Outsourced Marketing for B2B Businesses and Professional Service firms in London, Kent and the UK.

What is interim marketing?

Interim marketing is bringing in an experienced senior marketer on a temporary basis to cover a gap in your team. It usually covers maternity leave, a resignation, or a period of unusual pressure, and runs for a fixed term while your team member returns or you recruit a permanent replacement. Unlike a fractional role, it has a defined end.

When firms bring me in

• Your marketing or business development lead has resigned and you’re recruiting.
• Someone’s going on maternity, paternity or extended leave and you need cover, not a pause.
• You’ve got a major initiative running, a rebrand, a website, a merger, and no senior capacity to lead it.
• Your marketing team is stretched and something important is being dropped every week.

• You’ve had no consistent marketing or BD support for a while and things have drifted.
• You need someone who can step in and be useful immediately, without a three-month run-up.

Schedule Your Marketing Discovery Call

What I cover

I fit into senior marketing, business development or campaign roles, depending on the shape of the gap.

Leadership. Taking on the marketing or BD leadership role, sitting in the meetings your absent colleague sat in, and making the decisions that would otherwise wait.

Managing your team. Keeping your marketing people directed, supported and unblocked. In an unexpected departure this is often the most urgent piece, because a team without a manager loses momentum fast.

Keeping projects moving. Rebrands, website builds, campaigns and events don’t pause because someone’s left. I pick up what’s in flight and keep it on track.

Sector and campaign work. Business development and marketing support for a specific sector group or campaign, which is how I’ve worked with several firms.

Stabilising and improving. An interim period is a rare chance to look at how things are done with fresh eyes. I’ll flag what’s not working while I’m in there, so you’re handing over something better than you inherited.

Handover. Full documentation and a proper briefing for whoever comes next, whether that’s your returning colleague or a new hire.

How I work with you

1. Fast start. Interim needs are usually urgent, so discovery is quick and focused. What’s in flight, what’s at risk, who does what, and what has to happen in the first fortnight.
2. Stabilise. The immediate priority is stopping things from falling over. Deadlines met, team supported, the noisiest problems dealt with.
3. Deliver. Once things are steady, I work through the plan properly, including anything that’s been stuck for a while.
4. Hand over. I document what I’ve done and brief your permanent person properly, so nothing gets lost in the second transition. This is the part most interim arrangements skip and it’s the part that decides whether the cover was worth it.

Throughout, you get structured reporting so you always know where things stand.
You shouldn’t have to chase your interim for an update.

How interim engagements usually work

Interim engagements are typically two to three days a week over a fixed term, usually three to nine months, depending on the gap you’re covering.

Maternity cover tends to be longer and steadier. Covering a resignation while you recruit is often more intensive at the start and tapers once the new person is in. I’ll flex around what’s actually needed rather than what was agreed in week one.

I understand these requirements are urgent, so I’ll always be straight with you about how quickly I can start.

Why work with me

I’ve been running Helen Cox Marketing since 2016 and have worked with clients across professional services and B2B. Before that I was in-house, for magic circle and silver circle law firms, top ten accountancy practices and large consultancies.

That matters more for interim than for anything else I do. You’re not paying me to learn how a law firm works, or to spend a month understanding why partners behave the way they do. You’re paying me to be useful in week one, which means and I know this sounds cheesy – I can hit the ground running. Just point me in the right direction.

I’m a Fellow of the Chartered Institute of Marketing (FCIM) with Chartered Marketer status, which means you’re working with someone fully qualified and still doing this work every week.

Who this is for

This works best for professional services firms and B2B businesses with an existing marketing function that’s suddenly short of someone senior. Law firms, accountancy practices, consultancies and B2B organisations, usually where the person I’m reporting to is a marketing director, managing partner, CEO or head of marketing.

It’s less useful if you’re looking to fill a junior or delivery role. If you need someone to run social media, write the newsletter and update the website, a freelancer or an agency will do that better and cost you a good deal less. Interim support is worth paying for when the gap is a senior one.

I’ll tell you on the call if I think that’s the situation.

Get in touch

Interim marketing support isn’t a sticking plaster. Used well, it’s a chance to keep everything moving, tidy up a few things that have needed attention for a while, and hand over something in better shape than you inherited.

If you’ve got a gap coming, or one that’s just opened up unexpectedly, book a discovery call and let’s work out what you need.

I work with professional services firms and B2B businesses across Kent, London and the UK, and remotely worldwide