Marketing and business development speaker for professional services and B2B
I speak at conferences, partner away days and internal team sessions about marketing and business development in professional services and B2B firms.
The sessions are practical rather than inspirational. I use real examples from law firms, accountancy practices and consultancies, and people leave with something they can do rather than a feeling they’ll have forgotten by Friday.
What I speak about
Business development for professionals who don’t want to be salespeople The mindset shift that makes BD possible for people who came into the profession for other reasons. Usually the most requested, and the one that gets the most argument in the room, which is generally a good sign.
Marketing and BD strategy for professional services firms What actually drives growth in a firm, and what just keeps everyone busy. Suits leadership audiences and partner away days.
AI and marketing for professional services Where AI genuinely helps, where it doesn’t, and what firms should be doing about it now rather than waiting to see.
Empowering partners to market themselves Personal brand, thought leadership and visibility, for people who find the whole idea slightly uncomfortable.
Building a marketing function from nothing For firms working out what marketing resource they need and in what order. Good for smaller firms and for managing partner audiences.
If you’ve got a theme in mind that isn’t here, ask. Most of these started as somebody’s specific problem.
Where i speak
- Conferences and industry events
- Firm away days and partner conferences
- Internal team sessions and lunch and learns
- Professional body events
- Webinars and online panels
Formats
Keynote or conference talk. Typically 30 to 45 minutes with time for questions.
Away day session. Half a day or a full session, interactive, built around what your firm is actually dealing with.
Panel or fireside chat. Happy to chair or take part.
Webinar. 45 minutes to an hour, online.
Whichever it is, I’ll want a conversation with you beforehand about the audience. A talk pitched at the wrong seniority is the most common reason a good session lands badly, and it’s entirely avoidable.
About me, for your programme
I’ve been running Helen Cox Marketing since 2016 and have worked with clients across professional services and B2B, from magic circle and silver circle law firms to top ten accountancy practices and large consultancies. Before that I was in-house.
Fees and practicalities
Speaking fees on request, and they depend on the event, the format and the preparation involved.
What I need from you: a conversation about the audience beforehand, running order and timings, and confirmation of the AV setup. I’ll provide slides in advance if you need them for a pack.
Travel: I’m based in Kent and speak across London, the UK, Europe and the US, and online anywhere.
Get in touch
If you’re putting together a conference, an away day or an internal session and you think I’d suit the audience, tell me who’s in the room and what you’re hoping they’ll take away.
I speak across London, the UK, Europe and the USA, and online anywhere.
FAQs
As early as you can, though I can sometimes cover late gaps. If you’ve had a speaker drop out, ask, because the answer is occasionally yes.
Yes, always. That’s what the conversation beforehand is for. A generic talk delivered to a specific audience is the fastest way to lose a room.
The professional services examples travel well to consultancies, B2B businesses and other relationship-led sectors. I’ll adjust the examples to suit whoever’s in the room.
Yes, and plenty of my speaking is internal rather than at conferences. If what you’re after is a structured programme rather than a one-off session, that’s business development training.
Usually, depending on the event and the preparation involved.
Generally yes, just ask beforehand so we can agree what happens with the recording.
Happy Clients
Brought a valuable combination of strategic mindset, constructive challenge and energy
Julian Wenban, Head of Marketing, Burges Salmon
Served as a trusted sounding board, offering invaluable advice and perspective
Lorraine Minett, Marketing Director, RDT
Let’s talk…
For more information on any of my services, get in touch and let’s talk.