Category: Marketing Strategy and Planning
Here you can peruse all of my latest posts pertaining to marketing strategy and planning.
“We need a campaign.” Do you?
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Your marketing and BD budget is about to be set. What are you quietly hoping nobody asks about?
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If your best rainmaker left tomorrow, what would happen to your pipeline?
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The £100k opportunity that started with a coffee 18 months ago
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Marketing and BD have more to learn from each other than they think
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Your 2026 marketing plan probably isn’t the problem. The fact nobody looks at it is.
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Growth doesn’t come from more leads. It comes from better decisions
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How to Create a Marketing Plan for a B2B Business
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Beat Campaign Fatigue with Confidence!
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Most firms don’t stop to review their marketing mid-year. They should.
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