Category: Marketing Strategy and Planning
Here you can peruse all of my latest posts pertaining to marketing strategy and planning.
Want Marketing Innovation? Stop Hiring People Who’ve Only Worked in Professional Services
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Why your marketing isn’t failing, your leadership expectations are
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5 red flags your marketing review should catch – but probably won’t
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Why ‘doing marketing’ isn’t the same as having a marketing strategy
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What if your 2026 marketing plan had no KPIs?
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Marketing by subtraction: what should you stop doing in 2026?
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How do I know if my marketing and BD is actually working?
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Why You Shouldn’t Skip Your End-of-Year Marketing Review
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Marketing in 2026: Five questions every professional services firm should be asking now
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How to build a marketing strategy that actually gets delivered
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