Category: Marketing Strategy and Planning
Here you can peruse all of my latest posts pertaining to marketing strategy and planning.
Marketing in Professional Services: Doing Less, Better
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Your partners don’t hate marketing. They hate uncertainty.
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Fractional doesn’t mean part-time thinking
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You have a marketing plan. But does it drive growth?
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How to Use Client Insights to Shape Your Marketing Plan
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Your marketing isn’t underperforming. Your partners are.
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Stop Separating Marketing and Business Development: Build One Joined-Up Plan
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Your Partners Are the Biggest Marketing Risk You’re Not Managing
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What Should Go Into a Sector or Service Line BD Plan?
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Want Marketing Innovation? Stop Hiring People Who’ve Only Worked in Professional Services
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