Marketing Consultant Recruitment Agencies Helen Cox Marketing

Refreshing a Recruitment Consultancy through Strategic Marketing

I was approached by the owner of a specialist recruitment consultancy who recognised the need for a solid marketing plan to drive the business forward. They wanted a clear, actionable strategy that could support the agency’s growth and ensure long-term success.

Creating a Tailored Marketing Plan

To start, I spent a half-day with the managing director and the wider team to understand the business, their existing marketing efforts, and where they were falling short. This collaborative session is always insightful, as different perspectives often reveal key challenges and opportunities. Armed with this knowledge, I developed a bespoke marketing plan designed to address their specific needs.

A Website Overhaul

One of the main issues was the website—it was clunky, difficult to navigate, and not serving the business well. I recommended a full website refresh to future-proof the platform, which the team agreed to. We partnered with an agency to redesign the site, focusing on improving the sitemap, usability, and overall look and feel.

While it sounds straightforward, the project spanned four months from start to finish. It involved detailed design work, content creation, and integrating Bullhorn, the recruitment CRM, to streamline job postings.

My role was to project manage both the client and the agency, ensuring the site was delivered on time and that the marketing vision was aligned throughout. Often, clients aren’t sure what they need, and agencies ask what they want—I’m there to bridge that gap.

Helen collaborated seamlessly with our team and the design agency, ensuring everything was completed on time, within budget, and with invaluable advice throughout.
Fiona Boxall, Managing Director, BWW Recruitment

Establishing Marketing Processes

Once the website was live, I continued working with the business for an additional three months to establish foundational marketing processes. We set up systems for social media, email marketing, blogging, and SEO optimisation. A great website is just the start—promoting it effectively is key. I worked closely with the team to embed these processes, ensuring they had the tools and knowledge to carry them forward independently.