How to nurture on LinkedIn

LinkedIn is not always the easiest of social media platforms to master. However, if you are a B2B company, it could prove to be one of the most useful tools that you use.

The one thing that LinkedIn is good for is helping you to create a network. However, once you have this network in place, it is down to you to use it.  

Don’t allow it to sit stagnant, hoping that those contacts come to you. If you really want to make the most of what LinkedIn can offer, you are going to need to use it to your advantage. Want to know more? Here are some of the ways that you can use LinkedIn to help you to grow your business.  

Always nurture your digital relationships

Just like a relationship in the real world. A relationship on LinkedIn needs to be nurtured if is going to grow and develop. The last thing that you should do with all those contacts that you have managed to link with, is ignore them and push them to the back of your mind. Instead, you should work at them.

Take a look at your most important connections, what skills do they list as having? It is definitely beneficial to them and is also beneficial to you for you to endorse them, however, be aware that you are going to need to give reasons why you are endorsing them, as false endorsements do not look good for business.

You should also make the effort to comment on any posts that this contact shares, connect with them in a meaningful way and show them that you are interested in what they have to share and say. As well as sharing their article on your own profile as a way to promote what it is that they have to say.  

Take the time to use LinkedIn

The trouble with social media is that in order for it to work, you need to regularly spend time on it. But, what if you are running a business or firm and you feel that you simply don’t have the time to spare?

It takes as little as 15 minutes a day to manage and maintain your LinkedIn account and you will be surprised at just what you can achieve in this short period of time.  

If you set aside 15 minutes at the beginning of the day, you can:  

  • Accept and invite as many as 5-10 invitations a week  
  • Post 2 status updates per week
  • Endorse 6 contacts
  • Write 1 recommendation per week
  • Respond to any communications that you may have

Be savvy

It might not feel right to be savvy, however, when it comes to business sometimes you need to be. Think about which of your network contacts are going to have the most benefit to you as a business and work at those relationships above all else.  

Learn more about the type of information that they share and then make sure that you share anything with them that they could, in turn, find useful. This is a sure-fire way to make sure that they realise that you understand what it is that they do.

LinkedIn can prove valuable for your business, so make sure that you use it. Cultivate your contacts and build your network and in no time, you will have a list of contacts that you can definitely make the most of for your business.  

Take a look at some of my other LinkedIn related articles:

LinkedIn Personal vs Company page

Is your LinkedIn Profile lacking some love?