Fractional Marketing Director Helen Cox Marketing Consultant

5 things you can do on LinkedIn – that you haven’t heard of

Helen CoxSocial media comes in a variety of shapes and sizes. You have Instagram which relies on the visual. Twitter, which is all about words and Facebook which is somewhere in between. Then you have LinkedIn. 

Now, the idea of LinkedIn is that it is the professional social media platform. Here you will find lots of business information and ways to share your expertise and thoughts.  

Some people may think that LinkedIn is just a way to showcase your portfolio and your CV; but it can actually be so much better than that. In fact, it can be a way to market yourself. Your business and not only further yourself, but also reach out to new clients too.  It’s a great networking tool.

So, with this in mind, I have put together my guide to the 5 things that you can do on LinkedIn that you might not have heard of! 

Write LinkedIn Articles  

Now, we have already hinted on this particular point and whilst people know that they can share opinions and thoughts on LinkedIn, it is often forgotten as a blogging platform. LinkedIn visibility on articles is really good and this is especially true if you share them directly on the platform. It will not only show that you know what you are talking about, but will also help you to appeal to a brand new audience and branch out on your clientele too.  

Connect with people on LinkedIn

LinkedIn is also an incredibly useful tool for networking and connecting with people. This doesn’t always have to be business links, as is so often thought. You could also use it to speak to those who you studied with, those who you have more academic links with. They might not have gone down the same path as you business-wise since you were together, but they still could have some interesting insights to share with you.  

Use the video messaging service 

If you have connections on LinkedIn then chances are that you are going to want to send them messages. For a long time LinkedIn was only text-based when it came to messages. However, of late it has introduced voice and then video messaging abilities. You might not always find that video or voice is ideal, but where you can, you should use it – it certainly makes me pay attention when I receive them!

Tag away 

Have you read a great article written by someone else? If you have then make sure that you share that post to your own network. Not only this, but you also need to ensure that when you share it, that you tag the author so that their hard work and expertise are highlighted. You may also find that it is worthwhile tagging in some people that you think may benefit from reading the article, as this will help to increase the visibility of what you are sharing too and gets on the person’s radar!

Share a story 

Although it is tempting to write consistent how to guides or top ten listicles, this isn’t always what people want to read. From time to time, make an effort to actually create a post that tells a story. This will help people to connect to and relate with you as a business and will allow you to stand out from the crowd too! The most interesting posts that I read, pay attention to and like are the ones that tell a story, ask a question and oddly have no image!

As you can see, LinkedIn can be just what you are looking for to promote your business. So, what are you waiting for? Try it out for yourself and see if you can harness the power of this business led network.  

If you’d like to talk more about your marketing you can book a 30 minute discovery call here to see how I can help!

If not, these articles might be a good further read!

Nurturing on LinkedIn for lawyers and accountants

LinkedIn: Personal vs Company