Helen Cox Marketing Consultant Kent and London

Why a marketing mentor can be pivotal for your consultancy business

Marketing is something that is not always easy to get to grips with. Not only this, but learning the ins and outs of marketing and getting it right for your business, can take a whole lot of time. This is where many people stumble on the intricacies of marketing, they simply don’t have the time or the knowledge to enable them to make it work for them.  

This then has a knock-on effect, because a lack of proper marketing for their business, can mean that they are lacking in the push that they need to get out there and succeed.  

Enter a marketing mentor. A marketing mentor is someone who can bring the help that your consultancy business is going to need to get where they need to be. But, why is this? What benefits does a marketing mentor provide for your consultancy business?   

They will create a strategy that is individual to you  

When it comes to marketing, you always need to make sure that you create a strategy that is the right fit for your business. If you don’t do this and try to make a one size fits all approach work for you, then it is never going to yield the same results. Even worse, you may even find that you are wasting your money and time.   

Part of the service that a marketing mentor will provide is learning as much as they can about your business, what your goals are and how you are currently performing. Marketing mentors then consider what changes may need to be made to get you to where you want to be.   

They will put together a strategy that not only reflects your end goals but also will highlight the potential challenges that you may face along the way, coming up with a solution that allows you to push through them.   

They are in touch with change  

Marketing is a sector that is always moving and developing. Sometimes quicker than we can keep up with. Marketing mentors are experts in marketing. This means that they have their finger firmly on the pulse of what is happening in the industry.   

They will be able to advise you on what is currently happening and what is working for others out there. Often, things that you may not have thought about or even be aware of. A marketing mentor may even be able to pinpoint (if they have the experience) what things are up and coming in the future too, which can put you even further ahead.   

Marketing mentors will be a driving force for your marketing team  

Smaller businesses tend to have marketing teams that may themselves be smaller (and have a little less experience to utilise) a marketing mentor is someone who can help to drive forward the rest of your marketing team. 

They can teach them skills and techniques that they can then go ahead and use for themselves and in turn for your business too. These are often the skills that are going to prove to be vital and that they may not have otherwise been able to pick up on their own.   

They will save you time and money too  

We all wish we had more time to spend on certain points of our business. However, it can often seem like this is an impossible dream. Having a marketing mentor cannot fix all of your time issues, but they can help to save you a small amount of time and money too.   

One of the first things that marketing mentors will do is learn as much as they can about your consultancy business and what you need. Marketing mentors will also ascertain what kind of budget you are working to, as they will then know what they can do within this.   

They will be able to find the best ways for you to get the maximum output for any money that you have for marketing. They will know what the most innovative and cost-effective tools and methods will be and they will waste no time in putting these in place. Best of all, because they are in charge of this, you won’t have to worry about freeing up some of your time to put this in place.   

They will give you their honest thoughts  

When you are running a business it can sometimes be hard to step back and look at it from a different point of view. This means that decisions are made even harder than they need to be. Having a marketing mentor on board means that you have someone else to give you some advice.  

They are there, to be honest and impartial about what you are currently doing and whether or not it is working the way that you want it to. They may be able to give you some advice and guidance that you didn’t think of for yourself and ensure that you reach your end goals, sometimes in a way that you didn’t even know was possible.   

It is this honesty that can make a difference when it comes to ensuring that your business is as successful as possible.   

It is worth remembering that marketing mentors do come at a cost. However, this cost is worth paying out when you consider just how many benefits and perks you get by choosing to work with one.   

It may take a little bit of time to feel positive, but, you should know that given time and with some effort on both your parts, you should soon start to see your marketing efforts making the impact that you want them to make.   

Take a look at some of my other blogs you may be interested in:

Developing your consultancy firm’s USP 

Business Development Strategies to optimise your B2B Business Growth

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.