Helen Cox Marketing Consultant Kent and London

Business Development Strategies to optimise your B2B Business Growth

You are always going to want your business to grow and expand, and one of the best ways to do this is to put together a business development strategy. This secret ingredient can sometimes be all that you need to build and transform your business, helping you to develop strong relationships with your clients, prospects and also increase your sales as much as possible.   

This is why your business development strategy should always be created in a way that is focused, at least for the most part, on your B2B business growth.   

To help you to create a strategy that is able to deliver just what you need, I have put together this blog post covering the key aspects it needs to include.   

The definition of a business development strategy  

The first place to start is by looking at what a business development strategy is. It is a document that outlines all of the key aspects of the strategy that you have decided will be best to use to get to your end goals. It will take the steps that will create long-term value and ensure that you gain the sales and clients that you want to secure.   

How to create a business development strategy to optimise your B2B business growth  

If you have decided that you want to create a business development strategy for your business, then there are four main stages that you need to go through, all to create a document that you can then use to benefit your business.

These four steps are:  

  • Identifying who your audience is  
  • Performing relevant market research  
  • Find out what are the best channels  
  • Put together some SMART goals   

Identifying your audience  

The first thing that you need to do before you even start to put together a business development strategy is to identify your audience. That way, you can make sure that you are tailoring your strategy (and the key points) to the audience that you are trying to appeal to.   

Always focus on quality rather than quantity. Whilst a larger audience may feel like it is going to have a bigger benefit, the truth is that appealing to leads that are quality are going to be high-performing is the best approach to take.   

Perform relevant market research  

Knowing who your audience is can help you to move onto the next step, which is finding out as much as possible about them. The best way to do this is to perform some market research. Market research can help you to identify what the issues are that your audience has and what services they are going to need help with.   

You can then find out more about approaches they are already taking and how you, as a business, can give them the help that they need via your products or your services.   

Once you have these questions answered, then your next step is to figure out how you can best place yourself and how you stand out against your competition.   

Find out what the best channels are  

Next, you need to think about the channels that you can use to your advantage in order to speak to your target audience. Think about the goals that you have and which are the right ways to achieve this. 

You might not always know if they are going to work to your advantage, but if you do find out that they are not performing as well as you hoped, then you need to take a new approach.   

Put together some SMART goals  

SMART goals are goals that help measure and track progress. They need to be specific, measurable, attainable, relevant, and time related, as this will help you to achieve them. These goals don’t have to be directly linked to revenue and profit, but they should make up a larger part of what you want to achieve in the future.   

Knowing how to create a business development strategy is the first step to helping your brand to grow and expand. It might take you some time, and you may not get it the right first time, but it is definitely worthwhile taking the time to create this all-important document.   

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If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.