Social media marketing is a key tool for expanding and improving your firm’s visibility. Everyone is on social media these days, making it possible to connect with a large number of potential clients and partners. However, you will also need to go the extra mile to make yourself stand out from the crowd.

You don’t need a huge budget to have high levels of social media engagement; here are six ways to improve your law firm’s online presence while keeping costs low.

1. Updating your law firm’s profiles

Firstly, you need to sort through all your social media accounts and ensure that they are all consistent and up to date. Using the same profile photo and wording in names and introductions throughout allows customers to easily recognise you and follow you across multiple platforms. Keep your bio relevant and simple, reflecting the personality and values of your firm and brand.

2. Social media monitoring tools

Using social media listening tools will allow you to monitor what people are saying about you and where you are being discussed. This can be very helpful when building a reputation for your brand, as you will be able to see how your content is being received. It is also a useful way to find out more about your customers; who they are and how they feel about you. There are plenty of free tools available online, such as Google Alerts, Hootsuite and TweetDeck. So try these out before paying for other systems.

3. Hashtags and current trends

Keeping up to date and involved with the latest trends will make your business appear relevant and topical. This can lead to clients and other businesses seeing you as a leader within the industry. Use current hashtags, keep up with viral topics across all social media profiles, and join in with local and national events. You can take a look at websites such as Hashtagify to find out what latest hashtags are trending.

4. Improve your social media content

The fastest way to gain more followers and readers is by creating high-quality content. Think about what your customers want to read and what they are going to gain from it. Try to keep to the 80/20 rule, with 80% of content being engaging, value-added information and 20% self-promotion.

5. Engaging with followers

Polls are also effective ways of connecting with your readers and encouraging interactions. Giveaways are relatively cost effective, inviting followers to share your images with other people that you may not have otherwise reached.

6. Advertising and promotion

If you have the budget for it, most social media platforms have promotional tools that will allow you to boost your profile or specific content for a small cost. Twitter and Facebook are exceptional at this, with a variety of options available depending on your budget and the size of your outreach. LinkedIn is a little more expensive.

These can work really well if done properly and you can set your daily budgets to as little as £5. So test the different options and monitor which one makes the most difference to your statistics.

Take a look at some of my other blogs you may be interested in:

Building your professional services social media strategy

Social media for law firms – don’t be a hermit

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe. Please get in touch or book a free 30-minute consultation.