Whilst words are vital when it comes to content, this doesn’t mean that you should ever dismiss the power of the image. In fact, images are a key part of any content that you have created, so much so, that content which includes images is actually known to receive 6.5x higher engagement than a post that doesn’t contain any images.
So, does this mean that any old image will do? The answer is no, over the years, I have learnt that images are incredibly important to get right, so, what can you do to make sure that the image that you have picked is the right one for your content?
Pick images that fit your brand
Absolutely everything that you post online, be that words or images, it is important that it is there to enhance and reflect your brand, An image that doesn’t fit in with the rest of your brand is going to look out of place and could lead to your audience feeling a little confused. The image should also be able to convey the message that you want to communicate, whether that be something as simple as how to boil the perfect egg (which means that you should have a picture of a delicious egg) or maybe how to keep your garden neat and tidy (with a beautiful garden as an example).
Pick an image that is eye-catching
The main point of an image within your content is that it catches the eye of your audience and it will get them to want to read what you have to say. So, it makes sense that one of the most important things to look out for is an image that is eye-catching. This means, if it will fit in with your brand and your message, then opt for an image that is bright, vibrant and colourful as this will really help to make sure that people notice it.
Make sure that your competitors aren’t using the same image
You have to source your images from somewhere, which means that your competitors might be looking at the exact same source.
Pexels and Pixabay are great free imagery sites but I tend to buy my images and you can do so from places like Shutterstock or Adobe Stock. Whilst these are a great resource and can really open up a world of perfect images to compliment your content, you need to also do your research. Take a look at the images that your competitors are using, see if your image differs, as you are going to want to stand out from the crowd, not blend into the background.
By following these top tips, there is a good chance that you will have the perfect image to match the words that you have worked so hard to put together. Creating the ideal post and propelling your business even closer to where you need to be.
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