Video content marketing

Helen Cox MarketingVideo content has been on the rise for a while now, but 2017 truly saw it take the world by storm. There have been extensive advances in video integration on social media and online giants like Twitter and Facebook have been making huge investments in making video prominent elements of their respective platforms. Video content has become the core of all good content marketing plans and all of the major companies are well and truly on board.

Why Video Content?

Video content has been on the rise for a while now, but 2016 truly saw it take the world by storm. There have been extensive advances in video integration on social media and online giants like Twitter and Facebook have been making huge investments in making video prominent elements of their respective platforms.

Video content has become the core of all good content marketing plans and all of the major companies are well and truly on board.

Why?

Simply put, video content is the perfect medium for connecting with consumers, building the know, like, and trust factors and converting them to happy paying clients.

Recent statistics from Syndacast estimate that video will comprise an astonishing 74% of all internet traffic in 2017, and that by simply including the word ‘video’ in a newsletter title you increase your click-through rates by a staggering 65%, while boosting open rates by 19%.

As if that wasn’t incentive enough, unsubscribe rates simultaneously plummet by 26% when video is included in newsletters. Meanwhile, over on Twitter, the tweets with the highest number of retweets are – you guessed it – videos!

Video marketing is now the most powerful form of content marketing. Here’s why…

Facebook

Facebook tipped us off to the awesome power of video when they announced their 2015 video viewership had doubled, rising from 4 billion to 8 billion views per day in just seven months. With this clear demonstration of the awesome power and potential of video, Facebook launched their picture in picture viewing function, which has only furthered the already surging popularity of video content on the platform.

Facebook are continually improving their video streaming capabilities and video content on feeds is getting more popular by the day.

SEO

Video content directly impacts your search rankings in a very positive manner. Search engine algorithms love rich media and videos are about as rich as it gets.

With Google owning YouTube, which runs on nothing but video content, and continually adjusting its algorithms to favour more meaningful content, the rise of video content in SEO is only going to escalate.

Easy viewing

Even the most avid browser gets tired. Video content is the most easily absorbed form of content, providing interesting, easy viewing for the eyes and simultaneously delivering audio. Videos also feed our incessant need to multi-task, allowing people to watch and listen to one thing while doing something else!

Virality

Video content also has the most potential to go viral, with videos more likely to be shared than any other form of content. This vastly increases the marketing potential and potentially saves you a lot of money in advertising, as organic reach is much more likely.

It’s is a powerful marketing tool that boosts engagement levels, drives signups and traffic, easily conveys information and promotes trust and brand awareness. Given its potential, it’s little wonder the business world is turning to video content above all other forms of media.

If you’d like to know more about how to work video content into your marketing strategy, whether it be a DIY version or professional version then please get in touch – would be happy to advise and help!

Also don’t forget to sign up to my e-newsletter for marketing hints and tips straight to your inbox – don’t worry I won’t spam you, I just send one email a month!

 

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