Blogging is a form of digital marketing that doesn’t seem to be going anywhere. Not only does it allow you to show off your expertise in your chosen field, but it is also a great way to present some of those lovely keywords which help your business to have an online presence.
The trouble with blogging is that it doesn’t always come naturally to everyone and sometimes you can actually find it quite challenging to do. Rather than trying to struggle by on your own, you could instead outsource your blogging to someone who does it as a business.
Sounds like a great idea. But, how do you know when you have found someone who is going to do exactly what you want them to and deliver high quality blogs that you can then use for your business?
Find someone who understands what you want from blogging
Now we know that this sounds pretty obvious, but sometimes you can think that you have found the perfect blogger, only to find out that they have absolutely no idea about your industry or the kind of topics that you are going to need.
Whilst it is important to have a blogger who is a skilled writer, you are also going to want to have one who actually understands what it is that you do, as this will ensure that the blog posts that they create will work with your brand and the type of blog that you are trying to create. My tip here is to pay the blogger to write you one blog before you take them on, on a contract. You’ll know straight away if they know your industry.
Make sure that they understand your brands voice
Every single business out there has their own personal voice and it is vital that this is something that is relayed to your blog writer. They need to understand the tone of voice that you want your brand to talk in and then be able to replicate it in the blog content that they write for you. If they can’t talk just like you would, then they just are not the right fit for your blogging needs.
Do they have experience blogging?
It is great to give someone new a go when it comes to blogging services, but sometimes you want someone who knows what they are talking about and what they need to offer. This is particularly true if you have someone who has experience in your particular industry. This can be hard to find, but not impossible. So, make sure that you find out what type of experience that they have and for how long for. Make sure you are clear when you go out looking for a blog writer what experience they need to make you feel comfortable hiring them.
Will their package fit your needs?
Blog writers come in all shapes and sizes, which means that you are going to want to find one that really matches what you need. Some blog writers will be happy to work on a blog by blog basis for you, however, there are those who want to have blogs bought from them upfront before they agree to work for you.
Some will charge an hourly rate, some will charge a word rate, it is really just about thinking about what is going to work for you and your needs.
Finding the right blog writer for your business is an important step and is one that can really make the difference between your blogging efforts being a success or failing completely. So, what are you waiting for? Take the plunge and uncover just how powerful a blogger can be for your brand!
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