How outsourced marketing can rescue your professional services firm

Rejuvenating Brand Image and Driving Lead Generation for an M&A Firm.

The Challenge:
Originally plagued by a lackluster brand image and a scarcity of promising leads, my client sought to reimagine their approach to marketing. Their mission was clear: to establish a more cohesive digital presence that would elevate their brand image and attract high-quality leads. Armed with this ambitious goal, I set out to write a marketing plan that would reshape their future.

Creating a Marketing Plan:
In close collaboration with the firm’s Partners, I embarked on a comprehensive marketing journey. Our foremost objective was twofold: to conceptualize a tailored marketing plan and to find a skilled internal resource who could execute this plan under expert guidance.

A Rebranding Epiphany:
As our strategy unfolded, it became evident that a rebranding exercise was not just advantageous—it was imperative. The firm’s existing identity appeared outdated, fatigued, and disconnected from its target audience. To breathe new life into their brand, I called upon a trusted design agency, working hand in hand with the M&A team to meticulously manage the transformation. The results: a refreshed brand identity, a revamped website, captivating pitch decks, and an array of seamlessly aligned marketing collaterals.

Not only that but through our organised SEO efforts I am able to say that the firm won a pitch for £750k that came through a Google search on our keywords.

Recruiting for Success:
Parallel to this revitalisation process, I leveraged our extensive network in the recruitment industry to find the perfect Marketing Executive. This essential addition to the team now spearheads the firm’s comprehensive marketing strategy, bolstered by my support and guidance. Together, we are formulating sector-specific marketing and business development plans, tailored to each Partner’s unique expertise.

Embarking on their quest for a more robust digital presence, this boutique M&A advisory firm surpassed expectations, paving the way for success in the FinTech and HRTech sectors. Through a meticulous rebranding process, a strategic recruitment drive, and the development of specialised marketing plans, they have revitalized their image and unlocked a plethora of promising leads. This case study serves as a testament to the transformative power of digital marketing when coupled with strategy execution.

If you would like to find out how I can help your firm then please take a look at some of my services below:

Marketing Plans

Outsourced Marketing

Marketing Mentoring

Helen has been an asset in helping us to build our marketing capabilities and is now working to support our Marketing Executive create and implement our sector BD Plans.

Philip Albright, Partner, Goldenhill International M&A Advisors