I was approached by a recruitment firm on Twitter (yes sometimes social media does work!) to help project manage their marketing rebrand.
The business had been growing for a while and realised that their competitors were outperforming them in the way they handled their own marketing and they really wanted to up their game, get noticed and increase sales.
First things, first
The first thing that I did for the company was to write and produce a more structured marketing plan for them. I asked all the right questions as part of my marketing planning questionnaire and was happy to go off, have some thinking time and then get a well-structured plan in place. The plan looked at everything – from their competitors, target market, key messages, the Boston Matrix (I actually used this) as well as what they should be doing on their online and offline marketing activities. It was very apparent that they needed a refresh and needed to make their brand stand out.
So what did I do?
I enlisted the help of one of my trusted marketing agencies to help come up with a new feel for the brand, an updated logo and look and feel for the website and brochure. We created a timeframe and plan and I worked for my client as an outsourced marketing manager to help push their refresh through, offered my thoughts and insights to keep them on the right track and basically helped them to deliver the project.
Not only that but I was involved with writing the new brochure content, creating and updating their social media channels (they started to get an increase in job views after they started advertising their jobs properly on the channel and much more engagement!) organising their team photo shoot as well as creating a new email marketing newsletter, writing their case studies and chasing and editing regular blog content.
Now the website is live I’m getting involved with supporting them on their SEO as well as helping them with the launch of their new team member and a series of events for senior professionals!