No matter what type of business you run, video marketing has become a key part of marketing strategies. Even on platforms such as LinkedIn. The idea of video content is that it is there to easily capture the attention of your audience and ensure that they want to know more about your brand (and what you have to say).  

Not only this, but video marketing content is also much more likely to be shared on social media, and every share is going to be good news for you. Whilst there are lots of benefits to creating video content for LinkedIn, it can be hard to know exactly where to start.   

To help you to get ahead, I have put together my ten tips for creating LinkedIn videos that you can use for your professional services firm.   

Always add value  

One of the main aims of any content that your professional service firm shares is to provide value to those to who you are trying to market. 

This includes video content. You want to create videos that are going to be interesting to those who you want to watch it. Not only this, but you want to be able to convey a message too. Even if that is just something more about your firm, all in one video.   

You may want to showcase your premises (something that your clients might not always get to see), and share hacks and tips that you think they may find interesting.   

Edit, where can you  

No one is expecting your videos to be edited to a professional standard. However, that doesn’t mean that you can’t try to edit them in at least a basic way. There are lots of different software out there that you can buy to help you to edit your videos.  

Some of these only offer a basic level of editing abilities, but they can still help your video content to look great and to be as creative as possible.   

Consider the background noise  

When you are recording a video to share on LinkedIn, you want to be careful with the background noise that those watching the video will hear. Whilst you don’t necessarily need complete silence in the background (as this can be somewhat an unrealistic achievement). What you do want to do is try to reduce the background noise as much as you can.

There are lots of ways that you can do this, such as wearing a headset to record the video. However, for the best quality, you are going to want to try and invest in a noise-reducing microphone.   

Don’t be afraid to post short but timely videos 

Some of the best videos that you can post on LinkedIn are those that are related to something that happened right then and there. These videos are much more “in the moment” than others that you may film, which means that they might not have the same level of planning, preparation and length.

This doesn’t mean that they are any less valuable than other videos that you create. They are just a different approach to take.   

Have the right equipment for the job  

The equipment that you use to make your videos can really make a difference in how they look. Of course, you want to try and have a camera that is the best quality possible; and for many, this may seem like enough. 

However, even with a high-quality phone, your video might get a little on the shaky side. This is why I recommend that you try to use tripods where you can. This will really increase the production quality and feel of the video that you are making.   

Go for short and sweet on LinkedIn…  

How often have you started to watch a video only to realise that it is much longer than you anticipated? This happens more than you may realise. It is thought that as little as three minutes is the limit for how long a video should be (at least in the world of marketing).   

This means that you need to try your best to keep your videos as short and to the point as possible without losing your message, of course. The shorter the bite of your video, then the more likely it is that people will watch it.   

….or break them down when you need to   

That said, there are going to be times when you want your video to be longer. Perhaps containing more important information. Rather than risking creating a longer video that might not get watched, you can always break things down into bite-sized chunks. 

That way, your key message is communicated, but you don’t run the risk of not watching it at all!  

Add captions to your LinkedIn video   

Many people watch videos on social media without any sound. There are lots of reasons for this. Which means that if you want to try and capture those silent watchers, you are going to need to make sure that you add captions to your videos.  

They can be easy enough to do; there are lots of tools out there to help you to do this. If you’re stuck for time, you could always choose to just add subtitles to the key portions of your video.   

Remember, first impressions count  

Whilst the video that you make, in its entirety, needs to make a good impression, the thing to focus on is that initial six or so seconds. If you don’t capture their attention, you run the risk of losing those you want to watch your video.   

You want to think about what is going to hook them in and then ensure that’s right at the beginning. That way, they are going to want to watch the rest of your video (and learn more about your professional services too).   

Don’t forget about written content on LinkedIn   

The great thing about video content is that it can work alongside and point to your written content. If you feel that the topic that you touch on in your video could be looked at in more detail and depth, then you can always use it as a basis to write a blog post.   

There is lots to think about when it comes to video marketing. However, it has to be said that video marketing, particularly on platforms such as LinkedIn, can be useful for your professional services firm. 

So, why not plan it into your marketing strategy and see if it could work for you and your firm? 

Take a look at some of my other blogs you may be interested in:

Professional Service Firms – let’s get your LinkedIn lead generation buzzing!

Weaving together a smart commenting strategy on LinkedIn

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.