Weaving together a smart commenting strategy on LinkedIn

Helen Cox Marketing Consultant London Kent UKWhen you are job hunting, you will want to make sure that you are looking in all the right places and to be visible in all the right places. This means that you should be paying attention to LinkedIn and how your profile looks on there.   

There are many important aspects of LinkedIn. This includes your profile pictures, describing yourself, and what you post on your page.   

These are all great to have, but what point is it to have these critical snippets of information on your profile if you are not getting the visits you need? This is why you also need to ensure that your profile is as visible as possible.   

The good news is that there are various ways to make sure that you are seen as much as you can be. And the primary approach that I am going to take a look at during this particular blog post is commenting.  

How can you take something so simple and transform it into an intelligent strategy that really works for getting you noticed on LinkedIn?   

Here are your primary considerations when it comes to an intelligent commenting strategy on LinkedIn.  

Never fail to read the post before you comment with your commenting strategy   

There is absolutely no point taking the time to comment on a LinkedIn post if you don’t know what you are commenting on. This means that the essential thing you can do is make sure that you read the post before commenting. That way, what you are saying will be in the proper context and relate to the original content.   

Mention other commentators in your comments or reply to them directly   

If you have found a particular post interesting enough to comment on. Then there is a good chance that other people who have commented on it share your interest. This means that it is a good idea to mention them in your comments to strike up a conversation or, even better, reply to them directly.   

Make sure that your comment is well thought out  in your commenting strategy

When you do get around to commenting on a post. You need to make sure that you are posting something thoughtful and relevant, rather than being a simple generic message that anyone could post. Show the author that you read what they wrote and that you either agree/disagree. Or have some kind of thoughtful feedback on what they have said.   

Mention the author of the blog post in the comments you make  

As well as mentioning the other commenters in your own comments, it also makes sense to mention the person who wrote the blog in the first place. Make sure that you add their name to your posts, as this will show that you are interested in them and get their attention.   

Try your best to keep the conversation flowing   

Whilst commenting is primarily a way to get yourself noticed, you also want to use it as a chance to get a conversation flowing. This means that your comments should be phrased in a way that will get other people talking. This could be a question that arises from the original post or your thoughtful insight into what has been said in the post or the other comments.   

Choose posts that have a high comment count  as part of your commenting strategy 

The posts that you choose to comment on are as important as what you say in your comment. Look for posts that have a high comment count and post there; this is because these posts are already proving to be popular. Which means that you are likely to, in turn, be visible.  

Do a little every day  

Being visible on LinkedIn and commenting on posts can be an overwhelming task. Which means that you should find a way to break it down. Do a little bit every day, and you will soon start to see results. This will also help you not feel overwhelmed by what you need to do and lose interest in working on your LinkedIn profile and visibility.   

As you can see, there is a lot to think about when commenting on LinkedIn posts. Make it work for you, and you will see an increase in your visibility, and it may help you achieve your future career goals too. 

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