Helen Cox Marketing Consultant Kent and London

Helen Cox Marketing Consultant London Kent UKWhen you are designing your accountancy firms website, one thing that you are going to need to think about is the imagery that you are going to use. Having low quality or inappropriate images on your website can have a whole host of negative impacts on how you look.   

It can make you appear unprofessional, cheap, or just the same as all the other websites using the same images. Not exactly the impression that you are going to want to give.   

To help you get your website stock photography right, I have put together some of the things you want to avoid when it comes to website imagery and stock photography.  

Don’t be lazy   

The worst thing that you can do on your website is to be lazy when designing. You want to make sure that the images that you pick will drive the message home of what you can do and portray you as a professional and experienced accountant who knows what they can offer.   

Stay away from the accountancy firms staff stereotypes  

You might not want to include your staff members in your website’s images, but that doesn’t mean that you should go to the over the top stereotypes when it comes to staff stock images.   

Some of the biggest no-no’s when it comes to pictures of people to have on an accountancy firms website include:  

  • Someone using a calculator  
  • Someone sat with a headset on  
  • People gathered around a computer pointing   
  • Fist bumps and high fives  
  • People sat in a meeting whilst one points at charts  

You should try and stay away from these types of images because they don’t communicate anything about who you are and what you can offer. Not only this, but they are often overlooked and ignored by whoever is viewing your website, making it pointless for them even to be there.  

So, what is the right approach?  

I have looked at some things to avoid, but what are the types of things to try and include when it comes to stock images on your accountancy firms website?  

You want to make sure that your images are something that your audience can relate to. You want to show who you are and what you can do. Not only this, but the images that you have on your website should be something that others can relate to. Whilst you want to remain professional, you should veer away from anything that feels too corporate.   

It is even better to use photos of your staff doing their job, even if this is just you. You want to show a realistic viewpoint of who you are and how you behave as a professional service, as that is what your audience wants to see.   

Of course, you can still use stock images if you prefer. But, if you are heading down this route, you need to make sure that you are thinking about what ideas are suitable for you and how you can best use them to your advantage.   

Also, never forget the importance of quality. Some images on stock sites may appear to be of a high level; then, when the time comes to add them to your website, they are more on the blurry side. Always check what they will look like and ensure that they are of the highest quality possible.   

 

Take a look at some of my other blogs you may be interested in:

Let it flow – how a blog can benefit an accountancy firm’s marketing

7 Golden rules for professional services marketing

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.