Sensible steps to taking on a rebrand

A rebrand is a popular way to inject a fresh new look and vibe to your business. Afterall, no business wants to become stale and boring!

Whilst rebranding is a great way to refresh your business, it isn’t the easiest thing to do. So, to help you tackle a rebrand, without losing your mind, I have put together some top tips for you.

Always make sure that you are rebranding for the right reason

It is no secret that a rebrand is going to take time, energy and resources, so if you are thinking about tackling one, then it really does need to be for the right reason. Some of the reasons why it makes sense include; a new direction in audience, your brand has expanded, you think your brand is outdated, you have merged or acquired new business.

Look at your brand and how it compares against your competitors

The last thing that you are going to want is to rebrand yourself, only to find that you are a replica of someone out there, especially if this was the original reason why you wanted to rebrand in the first place. You should always check out what your competitors are doing and make sure that you stay away from being a copycat. Else you may end up having to do it all over again.

Tackle your rebrand from the ground up

The most sensible way to take on your plan is from the bottom up. Rebranding is complex and you need to carefully think about everything that you are doing. A solid foundation is the best place to start, such as thinking about your brand strategy and then you will find that everything else clicks into place after that.

Mix up your rebranding team

Often, a business rebrand means that you are going to need to think from a fresh perspective. You may find that your current branding and marketing team (or person if you are a smaller business) are able to come up with some new and exciting ideas. However, sometimes you are going to need to bring someone new to the table, particularly if you like the idea of having an entirely new approach to your entire brand.

As you can see, rebranding yourself isn’t the easiest thing to do and there are plenty of things to think about. However, if you take your time and plant things properly, then your revamp should be a complete success.   

Check out some of my other blogs on branding:

Stand out with a rebrand

I’ve helped many of my client’s project manage and navigate a rebrand. If you need help please don’t hesitate to get in touch!

 

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