When it comes to running an event for your solicitor’s firm, the main aim is to bring in as many potential clients through the door as possible. However, it can be difficult to know what the best event marketing strategies work for your firm.
If you’re looking to make your event successful then it’s time to get your thinking hat on. Who is your target audience and where are they hiding?
If you want your next law firm event to rocket here are some things to consider to get bums on seats!
Discounts and offers to boost your law firm event marketing
Not all events are free. And if you run paid for events for your firm have you thought about early bird offers? These are great for an initial influx of people to your event. Offer a discount to all those that sign up early before a certain date. You can also think about offering discounts if someone brings a friend or more than one person from a company can attend – again this makes your event an attractive proposition for people to attend.
Promote the location as well as the event
Events have changed. Gone are the days when people come to your office and you hold an event surrounded by stark lighting and office chairs.
Clients or potential new clients want something different. What is more tempting than attending an event in an interesting, historic or simply beautiful place? Consider having your event at a location that will get people talking and looking forward to the next events that you might run to.
If you have managed to secure somewhere great for your event, make sure you promote this as much as possible to draw in the right audience.
Be on social media, regularly
Social media is a fantastic way to advertise and promote your event. Whether it is via regular posting to your network, encouraging people to share or perhaps paid advertisement. If you combine Twitter, Facebook and LinkedIn you are sure to have a well-attended event! If you have a Facebook Page or a LinkedIn company page don’t forget you can add your event to your page and promote it to your followers.
If you are running a large event like a conference, consider creating your own hashtag to create buzz. Use it on all your social media feeds and tweet live on the day too for maximum exposure.
Promote what makes your law firm event different
Do you have a special guest speaker at your event? Or perhaps you are providing an exclusive look at a new service or results from your latest thought leadership? If you have something amazing coming up at your event, make sure that you highlight this when promoting your event, as this is a great way to attract new audiences. You need to make yourself stand out from the noise and bring people through the door – push what makes your event different.
Ask your speakers to write articles about their own sessions
As part of your event marketing strategy why not ask those extra special guests speakers for a shout-out to their audience? They can share with their networks that they will be speaking at your event, or making an appearance and you may just attract another stream of attendees that you may not have been able to reach alone.
So now you know more about how to make sure your event is a success. Implement these tips and you will be guaranteed to see your attendance rocket!
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If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.