Making the most of Instagram Reels

Making the most of Instagram Reels

Helen CoxIt seems that the world of social media is ever changing. No matter which platform you choose there are likely to be some changes that you are going to need to get used to. For Instagram, the most recent addition is Instagram Reels.  

They might be brand new, but they are something that has already proven to be incredibly popular and incredibly useful for marketing. So, with this in mind, let me help you to learn more about what they are and how to make sure that they work for your branding efforts.  

What are Instagram Reels? 

If you know what TikTok is then you are on your way to know exactly what Reels are. The idea of this feature is that you upload short videos. Which have either audio snippets, music or perhaps a variety of effects. This makes a short and incredibly easy to watch video; which is ideal for branding. 

What content is ideal for Reels? 

One of the best things about Reels is that you don’t have to worry about creating brand new content to share. Sometimes you can re-use or re-purpose content that you have already created. All you need to do is make some changes that make it fresh. 

A great type of video to share on Reels are those that are educational. They can showcase your products or your services and ensure that everyone understands what you can do and how you can help them.  

Another option for Reel videos is to use them to share reviews on your services. Even better if they can come directly from your existing customers. After all, when a customer says how much your service has helped them, they will be much more likely to want to buy it for themselves.  

Many customers want to know exactly what happens behind the scenes at their favourite brands. So, why not use the introduction of Reels as a way to give your followers a little glimpse at what happens away from what they see. You can show them more about your process and how you create and then package up the products and even better. You can show them your staff, giving a much more human element to your brand.  

If you want to take this idea of personable content even further; then you can also use Reels as a way to share your brand story. Think of it as a visual about us; a company profile that your customers can watch. That they can really learn something about your brand and what your values are.  

Reels might take a little while to get to grips with; however, I can promise you that they are worthwhile doing. You will see the benefit of them for your branding efforts. Not only are they a great way to appeal to a wide range of customers, but they also are fun to create and will definitely bring your brand to life. Albeit virtually. 

Take a look at some of my social media related blogs:

Getting the balance right for your social media marketing

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