It goes without saying that one of the most powerful platforms for business marketing is LinkedIn. LinkedIn is not only a great way to make sure that you can network and connect with people who are most important to your business, but it is also a way to get yourself noticed and boost your career.  

When it comes to using LinkedIn for networking, one of the best tools that are open to you to use has to be groups. This is particularly true if you are a lawyer. But how do you make sure that you are using them in the right way? Here is my guide to LinkedIn Groups for Lawyers.  

Always research the group before you join 

It is vitally important that you take the time to research into the group that you are joining. Who is in the group? Why did they join? What type of things are discussed within the group? What knowledge is shared? Will you actually get any value from what they have to share on there? Once you know the answers to this, then you can be sure that it is the right group for you.  

Make sure that it isn’t just about self-promotion 

Of course, self-promotion is important and there is nothing wrong with making sure that your fellow group members know what you can do to help them. The main thing to look out for is that the group doesn’t contain too much self-promotion. After all, this is going to mean that the value that you get from being a part of the group isn’t all that it should be.  

Be social 

LinkedIn is a form of social media, which means that one of the key things to do is to make sure that you are social. Take the time to participate in discussions and to connect with your other members. Start great conversations, comment on things and if you see a chance to network and share ideas, then all the better!  

Choose a group which might help you to learn 

Every lawyer will have their own niche that they focus on and whilst it is great to stay within your abilities and expertise, it is a good idea to try and grow. You may want to join groups that focus on what you already know, as you can share your wisdom. But you should also make sure that you choose a group that is going to help you to grow and develop your own knowledge. Which of course can only be beneficial for your business in the long-run.  

Don’t dive straight in with promotion 

Imagine a LinkedIn group as a real networking situation. You wouldn’t just run around shouting at your fellow lawyers what you do. You need to take your time, you need to get to know the other members. Only when you have made sure that you are cemented within the group, then you can start to promote yourself and your own niche within law.  

Getting to grips with LinkedIn groups might take its time, but I can promise you that in no time at all, you will soon see the benefit and you can start to grow your firm and your client base too.  

Take a look at some of my other blogs you may be interested in:

Top Marketing tips for law firms

Marketing your law and accounting firm during COVID19

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe. Please get in touch or book a free 30-minute consultation.