It doesn’t matter what type of business you are running; marketing is something that you need to pay attention to. It is common for accountancy firms to think that because there is always going to be a need for their services, that they don’t need to worry too much about marketing.

However, the truth is, whilst there are lots of clients out there to secure, you simply won’t be able to get their attention if you do not market yourself.

But, where do you start? Let’s take a look at the basics of marketing for accountancy firms.

Always take the time to know your clients

The best place to start when it comes to marketing your firm, is to take the time to know your clients as well as your market. If you don’t know who you are trying to market your firm to, then chances are that you won’t get it right.

Take the time to learn more about who you are trying to appeal to and what they are looking for, that way you will know the right route to take.

Make yourself a plan

Planning isn’t exactly the most interesting of things to do, but a plan is something that is hugely useful to have. And if you’ve read any of my blogs before you know I am a fan of a plan! When you make a plan, you are going to be giving yourself something to focus on and you will be able to carefully consider the best route for you to take.

The key things to think about when it comes to a marketing plan is:

• Your unique selling point
• What you want to say to them and the benefits of using you
• Your business targets
• The services that you want to market
• Your goals and time frames

Read up on the latest news

There are many parts of marketing that you are going to want to try. This could be social media or blogging. It can be hard to think of topics when it comes to posting on a regular basis, which means that reading up on the latest news is definitely something that is worthwhile doing. 

Not only will you stay informed with what is going on within your industry, but you will also be able to find topics for you to then share on your social media and blog page. If you’re an accountant there is always something going on in the tax world to talk about and creating a marketing campaign around The Budget changes are always key ways of getting into conversations with clients.

Know the top 5 marketing approaches

If you want to make the most of marketing for your firm, then you are going to need to know plenty about which are the best approaches to take. There are 5 main marketing approaches that you can try out for yourself. These are:

• Client referrals
• Your website
• Social media profiles
• Email newsletters
• Networking

As you can see, there is plenty to think about when it comes to marketing, even in safer industries such as accountancy. You want to make sure that you not only have a good profile within your community, but that you also appeal to those target customers too. Else you could find yourself being left behind.

Take a look at some of my other accountancy marketing blogs:

Tips on positioning your accountancy firm

Sweet Instagram tips for accountancy firms

And if you’re interested you may want to look at my online presence package to help you get noticed online!