If you want to boost your conversions, then you are going to need to get on board with calls to action. However, it seems that many businesses are not utilising this important tool. Often this is because they simply do not understand how to put together the ultimate CTAs.
I use the term CTA all the time, it’s marketing speak, unfortunately! In short, it’s what you want your potential client or client to do once they have read your copy. Do you want them to sign up for an event or download a relevant paper? CTAs are important as it’s directing people to what you want them to do. And I always say make the one thing that you want them to do the easiest thing for them to do!
To help them to harness the power of CTA’s I have put together a guide on how to make sure that you are making the most conversions from your CTA efforts.
Be clear in your CTAs
A CTA is essentially a short statement that you can use to influence what you want your customer to do. If this isn’t clear to you, then there is no chance that it is going to be clear to them, so make sure that you make an effort to present it in a way that is easy to read. I always tend to put my CTAs at the end of a web page or advert or social media post.
Always use persuasive language
In order for a CTA to work, you need to make sure that you use as much persuasive and strong language as possible. These should be words that tell them what to do such as buy, download or subscribe. Other strong words that you can use include; free, new, bonus, exclusive.
Try and create emotion
The real reason that many people buy is that they feel emotionally connected or inspired. This means that tapping into this emotion within your CTA is key. The two main approaches to take is to create enthusiasm and excitement about what you have to offer or to create some curiosity in your brand and what it can do.
Give them a reason to act
If you want people to act on your CTA, then you need to give them a reason to. Show them what is in it for them, such as with a bonus or reward, or perhaps by showing how you can help them with their problem. It is also a good idea to create urgency with your CTA, as you are going to want to make sure that they act as soon as they are done reading, else chances are that they will all too easily forget. I do this with my marketing emails all the time – I want people to sign up to my mailing lists so I give them a limited period to sign up and in return, they get a valuable piece of content.
As you can see, when it comes to CTA’s there are things that you can do to make sure that they have the maximum impact possible. What you need to do is create a strong, clear and emotive ending to your content that will have the reader following up on what you can do for them.
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