You may have created the most beautiful-looking website for your property firm, but are you seeing the numbers of visitors that you expected? Despite all the effort being put into creating and designing your website, if you don’t establish your online presence then you cannot expect any traffic. Having a great-looking website but no signposts to where to find it is going to be disappointing.

The bad news is that building an online presence isn’t easy and it will take some time and effort, but it is doable. All you need to do is follow some simple steps and you will soon see the visitors come to see what your website (and ultimately your business) can offer them.

Start a blog to establish your property firm’s online presence

Blogs are an amazing resource for getting your property firm visible online, after all, aren’t you reading a blog right now? In fact, you may not realise it but blogs are one of the most powerful tools for increasing your exposure, building the credibility of your business, and making sure you reach the biggest network possible.

Blogs will improve your rank on search engines, build your email list and convert readers into clients. Once it is all setup, the time has come to think about the content that you include.

Create some content

The trick to blogs is ensuring that you have quality content. You will need to think about what content will be valuable to your audience, what type of blogs will work best for them and what other topics your competitors are writing about at the moment. You might find my blog on blogging – how to never run out of ideas a good place to start!

One of the main concerns that I come up against is that my clients don’t have the time. There are ways to try and circumvent this. Firstly, if you have the budget I would advise hiring and briefing a copywriter that works in your industry. This will take the pressure off. The other way you can do this is to write your own content. This is more stressful but you could batch your blog writing together. For instance, you could write six blogs and this could last you 3 months…

Once you know this you can start writing those blogs. You will need to think about how you can be unique, try to have a tone of voice or I like to call it write a blog like you are speaking to someone. There is nothing worse that a formal, dry blog or one that was just written with SEO in mind.

Use social media to promote your property firm’s blog

Blogging is great, but the way to make sure that people actually read your blogs is by using social media. Social media is key in promoting your content, and ultimately your business. It will attract visitors to your blog and to your website. Not only this, but it allows you to engage and interact with your audience too.

There are a number of social media platforms that you can use, you should always make sure you are posting on platforms that appeal the most to your target market. This is likely to come in the form of Linkedin and potentially Instagram, TikTok, and Facebook ( but make sure your audience uses these platforms). The more places you post your blog the more people are likely to land on your website, read it and then potentially look around the rest of your site!

Get the balance right

Social media is great for promotion, but it shouldn’t be 100% advertising. In fact, the main purpose of social media for your business is to engage and inform, sharing your content. Getting the balance right between boosting your latest product or service, and presenting your customers with some useful information is tricky, but if you manage it then your online presence will grow and grow! Us marketers have the 80:20 rule. 80% share interesting content, 20% post their own.

Whilst it does take work to build the ultimate online presence, you will find that after a while ( for me it was 8 months!) you will have more visits to your site and more leads. So, take the time to understand how you can make yourself more visible and you will soon be feeling the benefit of some virtual promotion!

Some of my services: 

Fractional Marketing Director and Interim Marketing

Marketing Consultancy Services

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.