How to build your email newsletter
Having an email newsletter is an incredibly useful part of any business marketing plan. Not only this but once you know a bit about them, they actually don’t have to be that difficult to put together and send out.
If you are feeling a little stuck on where to start, but you know that you really do like the idea of putting together an email newsletter, then this article is going to be exactly what you need.
What is an email newsletter?
Before we dive into writing email newsletters, it makes sense to clarify exactly what is meant by them. An email newsletter is a type of email, which is sent by individuals or companies to emails that form part of their subscriber list. It is often designed to contain useful and valuable content as well as announcements and promotions that are coming up.
What is so great about an email newsletter?
Email newsletters may be simple beasts, but that doesn’t mean that you should take them for granted. In fact, there are plenty of benefits to taking the time to put together an email newsletter.
One of the first things to love about email newsletters is that they actually work. Of course, in this modern world, social media is king, but that doesn’t mean that you should underestimate the traffic that an email newsletter landing in someone’s inbox can bring in, you just need to make sure that it is appealing and that it is going to draw them in. I recently won some business from two email subscribers – it’s a long-term strategy that takes patience.
Another great thing about email newsletters is that they are also cost-effective. Marketing your business can be expensive and a way that you can promote yourself whilst still saving money is likely to be welcome. I use Mailchimp which is free if you have under 2000 subscribers and I send my monthly newsletter out on the first Thursday of every month so people know when to expect it.
Monitoring performance
Email newsletters are easy to manage and to check out how they are performing. You can do this via email statistics, which will give you all the information that you could need. This includes open rates, click rates, unsubscribe rates and bounces too. You can even monitor what type of device the email is viewed on and which of your links are being clicked on.
When you create email newsletters, the possibilities are endless, you don’t have to worry about limitations. In the most part, they are versatile, and they allow you to communicate a variety of messages with your audience.
Next steps
Once you have decided that the time has come to put together an email newsletter, you are going to need to make sure that you have everything that you need. Not only do you need a topic and some visuals to jazz things up a bit, but you are also going to need to make sure that you have all the email addresses that you plan to send to (GDPR compliant of course), else you could end up with an amazing email newsletter, but no one to send it to. My tip would be instead of writing everything from scratch use the newsletter to showcase your latest blogs. That way you don’t need to reinvent the wheel and write something from scratch.
Take a look at my other blogs on email marketing
