Helen Cox Marketing Consultant Kent and London

7 reasons why you need to hire an outsourced CMO

When it comes to marketing your business, there is a good chance that you are going to feel able to manage many of the key tasks yourself, even if you are not someone who has much experience with marketing in a variety of ways.   

This can bring success and grow your business. However, this is not always the case, and sometimes you will need to find a different approach and have some expert help and advice on what you need to do.   

This is where many businesses may consider hiring a CMO or a Chief Marketing Officer. Of course, this type of role is one that you can try and recruit for yourself and bring into your business to work with you; however, ask yourself, do you have enough for this person to take on?   

If you don’t, you may consider outsourcing this part of your workload. It can be daunting outsourcing some of the key tasks you associate with your business. Still, the vital thing to remember is that there can be many benefits to being brave and outsourcing at least some aspects of your business and what you do.   

To help to show you why it can be beneficial to outsource a CMO, here are seven reasons why it could be the right choice for you and your business.   

A CMO knows what they are talking about  

You cannot put a cost on having some expert help. This is something that having an outsourced CMO bring you. They know what they are talking about, they understand marketing in all its forms, and they can then pass on this knowledge and experience to you.  

Not only this, but they will have tried various approaches before and if they feel that something else would be worthwhile, they can recommend this and help you to go down that path.   

It is cost-effective outsourcing to a CMO   

Of course, you must be prepared to invest in having a CMO in your business. This is true whether you hire one directly or you outsource the role. The thing to remember about outsourcing is that having one on board is more cost-effective than directly hiring.  

You only pay for the time and help you need when you outsource. This means you are not paying someone to sit around when there isn’t as much to do. Ideal if you want to try and have the help you need but keep the costs as far down as possible.   

They are fast to achieve  

One thing that seems to be a common worry when it comes to outsourcing your marketing is that the CMO you have hired can get the work done in a short time. The thing to remember with this is that they know what they are doing and how best to do it, which means that they will be efficient and fast to achieve. 

Rather than seeing this as a negative thing, try to remind yourself that this means you are paying them less, but you are still getting the same great results you need for your business to move forward.   

They are fresh eyes  

It can be tough to think about your business and what you need to do when you are involved. You need to step back and consider what is happening right now and what you need to do in the future.   

This is where outsourcing your marketing can help you in ways you may not even realise. Having an outsourced CMO on board means you have a fresh pair of eyes; they can help you look at your business outside of the box you are currently in.   

An outsourced CMO can recommend different things you can try that you may not already be doing and help push you as far forward as possible.   

A CMO saves you time  

One of the main reasons that you may want to outsource certain aspects of your business is because it saves you time. When you outsource marketing, you will be ticking it off your list. This means that you have more time to focus elsewhere in your business.   

You may even find that you can think of and find new ways to grow and expand, which can work alongside your marketing and help you achieve the success you hope for in the future.   

They are professionals  

It is important to remember that an outsourced CMO is a professional. They have made their own business in knowing what they are talking about, just as you have with what you do. This means that you should feel the benefit of what they know and what they can advise you about your business and marketing it.   

They provide a high-quality service designed to bring about results, especially if you take the time to research more into the service they offer and whether it has worked for others like you.   

They give you results  

One of the most important things about an outsourced CMO is that you achieve the results you hope for and need. The good news is that when you outsource marketing, you will give yourself the best chance of getting the results you need.   

They are driven by results, meaning they will want to work hard to get there. They also know the best approaches to take to get there. So, you can expect positives from what they can do.   

We all want the best for our business, which means that we need to think about what is going to be the right choice to make. When it comes to marketing, if you want to get ahead and achieve your short-term and long-term goals, then you will want to consider hiring an outsourced CMO and seeing the benefit that this can have for you. 

Take a look at some of my other blogs you may be interested in:

The Fractional Marketing Director Guide

Build your business with an Outsourced Marketing Director

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.