10 reasons B2B firms need marketing automation in their lives

Helen Cox Marketing Consultant London Kent UKMarketing automation is good for business. Because there are no two ways about it. Marketing can take time and effort to get right. 

The good news for those who are not quite mastering marketing is that there are plenty of ways that you can try to make it as easy as possible for yourself. Automating your marketing is a key approach to take, but why is it so useful and why is it something that you should be trying out for yourself? 

You can spot when things are sales ready 

You know that you are going to have to work hard at some sales in order to secure them. But sometimes those sales are ready to go. Having marketing automation is a great way to help you to identify sales ready opportunities, those who are ready to buy from you, or sign up for your services and that have your name at the front of their mind.  

You can target better through marketing automation

Marketing is great across the board, but in order to really gain the leads and visitors that you need, you are going to want to make sure that you are targeting the right people. You want to appeal to those who are most likely to want to use your business and this is something that marketing automation can help you to do. Not only this but when you use marketing automation, you are going to find it much easier to personalise your marketing efforts and to make the most of everything that you post and share.

It attracts more leads 

New leads mean more sales and therefore it is a key part of marketing. You want to make sure that your website can bring in the most traffic possible (and then turn that traffic into viable leads) which means that you need to be able to combine SEO optimised content, social media posting, and guest posting alike. 

The leads are better quality 

Not only do you want to make sure that you get new leads, but you also want those leads to be the best quality possible. You want to make sure that your leads are ready to engage and use your services. This means that you may need to target your marketing efforts better to ensure that the right types of needs are being appealed to and attracting them to your business.  

You can nurture those leads with marketing automation

When you do secure new leads, then you are going to want to nurture them and keep them on track as best that you can. This means that you need to do what you can to look after them. Marketing automation helps you through the entire process. It can help you to ensure that your clients are getting value from what you can offer them. This includes sharing valuable content, as well as creating webinars, guides, and infographics too. All things that show them that you are going to be the right choice for them.  

You can make sure that you are seen as an expert 

If you are part of a busy industry then you are going to want to make sure that you stand out from the rest. The best way to do this is through your marketing efforts and showing your expertise. Blog posts, webinars, events, public speaking, and of course, social media. Having posts automated means that you can plan when to share your expertise and how best to make sure that what you are saying is seen.  

Retain your clients 

Whilst you want to try and appeal to new clients, you also want to ensure that you keep hold of the ones that you already have. Not only are repeat clients great for business, but they can become brand advocates for your business too. They can share their experiences and help to show your brand off in the best light possible.  

It saves you time  

One of the most obvious benefits of using marketing automation is that it will help to save you time. Because you are not focusing so much on your marketing efforts, you are freeing yourself up some time to look at other aspects of running and improving your business. Whilst still being able to see the growth that you hope for.  

It can ensure that you track your investment 

In order to make marketing work for you, you are going to need to invest in it. Without investment, you won’t see the growth that you are hoping for. With automated marketing, you can track your investment and make sure that what you are paying in, is actually having the long-term impact that you hope for.  

It increases your productivity  

Your marketing team is going to work hard for your business. So, why not make sure that you find a way to increase their productivity and how well they can work for you. Marketing automation is a great way to do this. It helps to make sure that you are giving your marketing team the tools that they need, as well as making it easier for them to properly focus their attention on marketing your business.  

As you can see, marketing automation is definitely something that you should be making the effort to do for your business. So, what are you waiting for? Try out marketing automation and see just how much it can improve your business. Now and in the future too.  

Take a look at some of my other blogs you may be interested in:

Blogging for your law firm- do you know where to start?

Don’t go chasing….inbound marketing waterfalls

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe. Please get in touch or book a free 30-minute consultation.