The recruitment industry is a busy one, not only are there lots of clients out there that are going to need your services but there are also lots of other recruitment agencies out there who are also trying to secure the same clients.  

This means that you need to be on top of your game when it comes to marketing. Marketing may seem straightforward, but it can be tricky to master. Not only this, but, thanks to the speed at which the industry moves, when you think that you have a setup that is going to work long-term, you may quickly find that you have been left behind.   

It is this quick movement (as well as the necessity to get it right) that means your recruitment agency should have (at least) 6 monthly marketing reviews. But why is this? What possible benefits are there to taking the time to review your current marketing approaches and consider whether or not there may be a better option out there for you?  

You can identify what is not working for you (and what is) in a marketing review  

One of the first things that a marketing review is going to do for you is to ascertain what is working for you currently and what isn’t. If you have certain approaches, platforms, or forms of marketing that are having a positive impact, then it is likely to be a good idea to carry these on, perhaps even putting more effort into them.  

Similarly, if there are some things that you have tried that are not quite doing what you wanted them to do, then this is a good chance to identify this issue and think about what you might need to do differently.   

You are giving yourself a better chance of success  

When you initially start marketing your recruitment agency there is a good chance that you will have considered, and then set yourself some key goals. Both in the long-term and the shorter term too.   

Progress can be slow, which is why it is a good idea to carry out a 6 monthly marketing review for your agency. Have a look at those goals that you have set, then look at how close you are to reaching them. If you have made good progress, then great, but if there have been some issues along the way, then maybe the time has come to change things up a bit.  

Once you have compared how well you are performing against your goals and looked at what you may need to improve, you can start to consider what you are going to change. This could be a change to what you do, or, you may even find that you need to consider whether or not it is your goal that needs to be amended.   

Doing this is exactly what you are going to need to make sure that you have the best chance possible of reaching those end goals.   

It makes you look at the data   

A large part of knowing whether or not your marketing is working for you comes from data. Sure, you can trust your gut instinct on whether or not what you are doing is working as you hoped it would, but for the most part, you are going to need to look at actual, accurate data to learn this.

The thing is, data doesn’t lie. Whether you look at a 6 monthly total figure, or you break it down into smaller chunks, if something is not doing what you hoped it would, then it is time to change things up.   

That said, your gut instincts should work alongside how you feel about your current marketing situation. Sometimes, something that is not currently producing results, when you look at data, could one day end up being just the success that you hoped it would be.   

It improves your skills as a marketer  

We all need to learn and grow, or else we will end up becoming stale and stagnant in our roles and careers. As a marketer, you are going to need to make sure that you are always aware of the latest trend or ideas (and even sometimes that you are ahead of them).  

The best way to do this is to perform reviews on the marketing that you are in charge of. This review will act as your reminder to research the world around you and to take the time to think about what changes can be made.   

You may be surprised by just how much you can learn when you apply yourself.   

You can use the marketing review to create a snapshot report  

If you are not the one who makes the marketing decisions within your recruitment agency, but you are the one who does the work to find these results, then a 6 monthly marketing review can help you.   

You can use the data and information that the review has provided you with, to create a snapshot report. This report will contain some of the key pieces of information that those higher up in the business are likely to need to use to make decisions.   

This includes budget allocation and also planning for staff time and resources.  

As you can see, there are lots of reasons why a regular review can be a beneficial thing for the marketing of your recruitment agency. The next thing that you need is to plan the time to perform your review and make sure that you can act on the results of what you find out.   

Some of my services: 

Marketing Consultancy Services

Marketing Plans

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.