Why You Shouldn’t Skip Your End-of-Year Marketing Review
Why You Shouldn’t Skip Your End-of-Year Marketing Review
As the year winds down, it’s easy to let marketing take a back seat. But skipping your end-of-year review is a missed opportunity – because this is exactly when you need to pause, reflect, and make better decisions for the year ahead.
A good review doesn’t need to be complex or time-consuming. It just needs to be focused. Here are five areas I always recommend looking at:
1. Reassess your audience and channels
Are you still reaching the right people in the right way? If your target clients have shifted, or your channels aren’t performing, now’s the time to pivot.
2. Audit your content
Take stock of what really worked. Which blogs, videos or campaigns delivered results? Prioritise what gained traction and drop what didn’t – it’ll save you time and energy.
3. Align with business goals
Look at whether your marketing efforts actually supported wider firm priorities – whether that’s growth in a particular sector, recruitment, or cross-selling. If not, it’s time to reconnect the dots.
4. Review your processes and resourcing
What held you back this year? Maybe it was lack of time, unclear responsibilities, or not enough senior support. Addressing these now will help everything run more smoothly next year.
5. Identify quick wins for Q1
You don’t need to wait for a big strategy to take action. Refreshing your case studies, tightening up your messaging, or tweaking your email templates can all make an impact straight away.
An end-of-year review isn’t just about looking back. It’s about making your next steps more focused, more strategic, and ultimately – more effective.
Watch the video on my YouTube channel here.
Need help?
If you would like help with your marketing, bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, the UK, and Europe, specialising as a legal marketing consultant. Please get in touch or book a free 30-minute consultation.
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