The ups and downs of webinar marketing

The ups and downs of webinar marketing

Webinars are not always seen as the most exciting things in business. They are often dull and necessary, perhaps to deliver training. However, this doesn’t have to be the case. You can also use webinars as a great way to engage with your customers and get your message across without the stress and hassle of organising a big event. So, how can you make a webinar an appealing part of marketing your business?

Make it live

When a webinar is pre-recorded it can lose some of the punch that it otherwise would have had. Many people will see it pop up and think to themselves that they will just add it to their “watch later” list. One way to stop this from happening is to make your webinar live.

Broadcasting something live means that you have created a sense of urgency. Your customers will want to watch it at that specific time and be part of something that they can interact with. They can ask live questions or raise live comments, which you can answer or deal with there and then.  

If you are thinking about making your webinar live then you are going to need to make sure that you promote it as early as you can, as this will help you to attract as many people as possible.

If you’re interested in webinar hosting take a look at this provider GoToWebinar.

Find out what topics people would like you to cover

Of course, you are an expert in what you do and therefore when it comes to organising a webinar, chances are that you will know what type of things to talk about. However, this doesn’t mean that you won’t benefit from perhaps asking your audience what they think your webinar should cover. Not only will this ensure that people are going to want to watch and engage with your video, but it will also help you to gather information about what your business needs to offer people and what you can do to help your customers.  

Feature a surprise guest

It is great to feel comfortable being the face of your business, however, if you always present your webinars then over time it can sometimes feel that they are a bit samey. This means that it may make sense to try and mix things up a bit. Why not organise someone to come and present your webinar for you? There are a number of reasons why a surprise guest is a great idea. They give your webinar videos a fresh new feel, they bring knowledge that you might not otherwise have been able to bring to the table and also ensures that you network and build relationships with other people in your industry too.  

As you can see, there are ways that you can throw away the idea of boring webinars and instead think about making an interesting video that people are going to want to watch.  

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