It doesn’t matter if you are a law firm or an accountancy firm, you still need to make sure that you attract as many clients as possible to your website.
It is likely to not only be the place that they come for more information on what you offer, but it will also ensure that they understand what you can do and whether you have any niche areas that you can work within.
In order for your website to have maximum visitors, you need to ensure that you build up your SEO. There are a variety of things that you can do to improve the SEO performance within your firm.
You need to ensure that you have high quality content, that the experience that your clients get is excellent and that you also have a great backlink approach too.
The first two are relatively easy to manage and to get a grip on, but, it can be hard to know how to approach backlinking for your law and accountancy firm.
So, let’s take a look at the best ways to build backlinks for your website.
Ask your closest network first to backlink
It is always a good idea to start close when it comes to backlinks, sure your family, friends and business networks are not going to have the big reach that you might want straight away; but they can work out in the long run. If your closest network has blogs, websites or social media channels that can support what your firm does then ask to see whether they will backlink to your site. Not only are they going to be happy to do you “a favour” so to speak, but they are also going to talk about your services with passion, which means that those who view the links are likely to click on them. Only ask where relevant and appropriate.
Comment on other posts
You should never spam other companies blog post with comments linking to your page or to highlight your name. But, that doesn’t mean that it is not worthwhile commenting on the posts that they share. Not only will this highlight your firm to those who read that particular blog, or follow the social media profile. But, it will also help to build a relationship with the poster, creating chances of backlink sharing in the future.
Guest post to get a backlink
Another thing that business networking can bring is the chance to share guest posts on other firms and companies website. This is a worthwhile approach to take for promoting your name as it will not only highlight you to a whole new audience but will also allow you to backlink to your website too. Both of which is great news for your firm.
Register with local directories
Link building can sometimes be as simple as registering your firm with a local directory. This means that they will share your link on their page and will be another avenue that people can find you when they need you in the future.
Links are vital for your firm both right now and in the future. So, do what you can to make those links that you need and ensure that your firm is the success that you want it to be.
If you’d like to talk more about your marketing you can book a 30 minute discovery call here to see how I can help!
If not take a look at some of the services that I help Law and accountancy firms with: