Tricks to avoid the dreaded writer’s block for your B2B firm

Writing for your B2B firm can be incredibly beneficial. Especially if you are creating blogs for your firm. But then you get the fear of dreaded writer’s block. You may think that it is simple to create a piece of content, however, the truth is that sometimes you can sit in front of the laptop and simply not be able to put pen to paper.

We’ve all been there right?

Writer’s block is frustrating. You may have plenty of ideas, but getting them onto paper isn’t always easy. But how can you beat writer’s block and create a blog or piece of content that you can be proud of and that will be read by your B2B audience.

Clear the clutter

Make sure you declutter the space where you have decided to write your B2B content. Tidy workplace means tidy mind. Get yourself a coffee, go to the toilet do everything you would do to put off writing now. There is no escape, you’ve got this – you just need to get ready to work!

Have an outline before you even start, to avoid writer’s block

Some people can simply type out a piece of content without even thinking about where it is going to go. Some people are not quite so lucky. If you need to have some direction, then why not take 10 minutes to write yourself an outline of where you would like your B2B content to go. That way, you will have the bare bones of what you want to say, and you can bulk up from there. My main go-to outline to avoid writer’s block is usually something along the lines of:

  • What’s the issue?
  • Why is it important?
  • What should do next?

Talk your idea through with someone else

Not sure if you like your idea, or need some reassurance that it is going to work? Why not talk it through with someone else? Not only can they tell you exactly how it sounds, but they may also have some great insight into what you are writing or an angle you should take.

It’s ok to ask for advice and get some insights so the dreaded writer’s block doesn’t kick in. Asking for a second opinion can often make your content more valuable.

Have a look at what other people have written

Remember when you were at school and you needed to pop to the library to pick up a reference book to help you? Writing a piece of content can be much the same as a school project, you can use a variety of sources to help you to put something together. Much like having someone to talk to, you may be surprised by the different ideas that you find.

Give yourself a break

Sometimes, the best way to beat writer’s block is to leave the writing alone for half an hour and then come back to it. This could be by popping on social media, making a cup of tea or simply finishing off some chores that you have at home. In no time at all, you will be refreshed and ready to face your task again.

The best thing about writer’s block is that it is temporary, just relax and let it flow naturally. Forcing it or getting stressed does nothing for the creative process.

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If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.