Keeping an eye on the prize – top marketing tips for 2020

Just like many things in business, marketing is always growing and changing. Sometimes at an alarming rate. which means that it can be hard to keep up with the changes.

In order to make the most of marketing, you are going to need to keep on track of these key changes and know how to use them to your best advantage. So, to help, let’s take a look at the top marketing tips for 2020.

Optimising for voice searches and smart speakers

Smart speakers are becoming much more commonplace in all our homes, and businesses need to know how exactly these gadgets can be used for marketing purposes. Of course, you can’t broadcast an advertisement unwelcomed on these devices. But what you can do is ensure that when someone uses them to search, that your website is one of the search results that are presented.

In order to come up on voice searches you need to make sure that your keywords match the type of phrases that would be searched for, rather than optimising them for SEO and for your content.

Use chatbots in your Marketing

Not every business is keen on the idea of chatbots. However they could be just the marketing tool that your business is looking for. You may be concerned that chatbots are going to be picked up by your customers. But as technology has grown and developed, it has become all the harder to pick them up.

Not only this, but chatbots are also a great way to get your customers engaged and to encourage them to get in touch, to make a purchase on your website or to sign up for your service. Best of all, they are easy to put in place, easier than you may think.

Always take the time to make content

One thing that doesn’t seem to be changing is the idea that content is an incredibly important part of marketing. Which means that you are going to need to take the time to make content. It isn’t enough that you simply create blog posts that are packed full of keywords and not much else.

You need to make sure that your content provides value. That it is something that people want to read and engage with. Share posts that showcase your expertise. Share posts that people are not only going to enjoy, but they are going to want to share with other people too.

2020 is looking like yet another great year for marketing and there is a good chance that things are only going to get better over time. With new technology, new things being introduced and things always changing, we are sure that this time next year there will be even more amazing things on the horizon.

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