Marketing is vital for any accountancy firm. However, it is something that plenty of small businesses don’t pay attention to. This can be a detriment to their business, and so, to make sure that you achieve the success that you crave, here are some of the top marketing tips that every small business should try to implement in their marketing strategy.

Accountancy firms should try to be an expert blogger

Blogging has become a big trend within the world of marketing, and for good reason. Blogging is a great way to get your accountancy firm noticed and to take advantage of SEO properly. However, it is vital that you concentrate on quality rather than producing lots of blogs of a poor quality.

High-quality blogs will really help you to appear closer to the top of any search engine results, which increases your traffic and hopefully your clients too. You also appear as an expert in your field, sharing valuable knowledge with your customers. Don’t forget to include keywords in your blog too so that in terms up in the search for those keywords.

Take advantage of mobile marketing

Mobile phones are one particular gadget that many of us own. Therefore it comes as no surprise that mobile marketing has become more and more used. Mobile marketing is not only incredibly effective in having an impact on your target market, but it doesn’t cost too much either. Both of which are hugely positive for your business.

Here’s a good blog post from Neil Patel on mobile marketing tips to drive leads and sales.

Recognise that social media is your accountancy firm’s friend

Social media marketing is a key aspect of marketing that many accountancy firms should be utilising. The thing that is important about social media is that you cannot get complacent about it, and you need to stick with a particular social media routine. I have been sticking with the same social media routine for the last 6 months and it has really paid off.

My advice is that social will help increase brand awareness for your firm, you’ll often feel like, what’s the point? But don’t be too disheartened you just never know who is reading your updates and that one day they could turn into some potential customers.

The power of videos for accountancy firm’s

Live streaming of videos is something that has really taken off over the past few months.

This means that if you want to really get noticed in this modern world, you need to try out creating videos for your firm. There are a variety of things that you can live stream, this could be an event or a conference, or perhaps simply sharing news about a new product that you are proud to release. The main aim is to make sure that they watch your video and engage with your content. You can also record and share video’s in advance.

Don’t forget about email marketing

With so many different marketing methods now making an appearance, you may think that email marketing isn’t quite as powerful as it used to be. However, this isn’t the case. Email marketing may not be the only choice that you can make, but it is one that still works well. Ensure that the emails that you send are of use and that you are sending out helpful content that your customers will really like to receive.

No matter which marketing approach you take, you should be paying attention to marketing and making sure that you use it to your advantage and promote your business.

Some of my services: 

Marketing Mentoring

Marketing Project Management

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.