It goes without saying that marketing (or should that be getting it right) is what can make the difference in your business being a complete success and somewhat missing the mark. The only trouble with marketing is that it can take time to see results, and this can be somewhat frustrating. However, slow and steady will definitely be what wins the race.
To help you to achieve your end goal, I have put together my top slow and steady marketing strategies that you can use for your accounting firm.
Always start with a marketing plan
I know that this may be one of the more obvious tips to follow, but you would be surprised just how many accountancy firm owners forget to start with a marketing plan. The idea of a marketing plan is that it gives you focus. It helps you to think about what it is that you really want and how you are going to get there.
Having these business targets written down will not only help you reach longer-term goals at a steady pace, they will also help you with any shorter-term milestones that you want to reach along the way.
Automate where you can
So many of us trust in tried and tested approaches that we have utilised for a number of years, and whilst they may work well, manual processes are not always the best approach to take. Find out how you can make things more automated within your business and use cloud technology to your advantage.
This will definitely help to streamline your processes as much as possible, making things easier for you and better for your clients.
Use social media
Social media is one of the most powerful forms of marketing to use. Not only is it quick and easy to use, but it has a great reach too. With a variety of social media channels out there for you to use, you really need to consider which ones work best with your client base and who you are trying to reach.
You not only can use social media to reach clients and gain leads, but you can also use it to connect with other services and firms out there who may be able to link in with yours to grow both your networks.
Don’t underestimate networking as part of marketing
Networking isn’t everyone’s favourite part of marketing, but it is one that is effective and worthwhile doing. It is so much more than simply heading to an event and collecting a bunch of business cards.
Networking is your chance to connect to your potential clients and to be able to showcase your expertise to those around you. The events that you attend are not designed to help you to make and close sales. They are a chance to make sure that people know who you are and to build up your position in the community.
Always follow up
Although you should be focusing on potential new clients as much as possible, never forget about existing clients. Take the time to follow up with them when you have finished your project.
Not only is this follow-up going to help you to remind them of who you are and how you can help them, but it is also your chance to learn. You can find out more about their experience with you and what things they would suggest for you to change in the future. All simply because you took the time to get in touch with them.
Word of mouth can be a powerful marketing tool, and it is free! You should encourage your clients to refer to your services as much as you can. Not only does this help you to widen your reach, but it also shows your clients that you care about what they say and value their opinion.
You should make it as easy as possible to encourage referrals. An overly complicated process means they are not going to want to make an effort.
Remember, whilst there are some marketing quick fixes, the actual process can be somewhat long-winded. To really make the most of marketing, a successful accountancy firm will never stop trying to market its business and see more growth.
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If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.