It used to be the case that knowing whether your PR campaign has been successful or not was largely down to guesswork. However, as modern technology has changed, so has how we have measured our success.
There are so many tools now available that will help you to keep a track of your performance and allow you to identify key areas that are working, as well as those that you may need to work on.
Want to know more about how to measure your PR campaign? Let’s take a look at some of the best ways.
Online listening software for PR
Sounds a bit strange, I know, but online listening software is able to monitor real-time conversations online. Particularly from social media platforms. Having this information is going to prove to be very important for PR campaigns and allows you to see a real 360 view of how the general public, your target audience, your followers and of course any influencers that you have, feel about your business.
Use Google Analytics to view web traffic
It makes sense to think that if you want to see how well your PR campaign is going, you are going to need to keep an eye on your website traffic and how this is moving. If you have shared a blog post, or a social media post before and seen an increase to your website, then chances are that this type of post is definitely along the right lines of what you should be creating.
Checking your social media platforms
Social media has become more than just a place to post holiday photos and update people on what you have had for dinner. Now, it is a place for businesses to grow and showcase what they can do for their target audience. However, it doesn’t stop there, social media also understands the need to track how well your posts are performing as well as how your audience are behaving towards your posts too. All valuable information when it comes to ensuring that your brand is performing the best that it can. I particularly like Buffer as it tells you the potential reach of your campaign.
As you can see, there are a wealth of ways that you can track your performance as a business and see which avenues are working best for you. Once you are armed with this information, you can ensure that you focus your efforts on these and therefore grow and grow your business as much as you can.
Read more of my blogs on PR