Podcast popularity and your law firm

Helen CoxWhen it comes to marketing a law firm, chances are that podcasts are not something that springs to mind. However, podcasts could be just the thing that you should be looking for in order to make sure that your firm stands out. 

There are over 44 million people in the world who are currently listening to a podcast and over the past few years, the popularity of these forms of media has grown by almost 40%. This means that if you want to communicate with your audience in the best way possible, you might want to consider putting together your very own podcast.  

When it comes to law firm podcasts, you might not know exactly where to start, so, to help, we have put together our guide on how to make a podcast and then make it popular. 

Work to a format that fits you 

Podcasts can take a variety of forms and it really depends on what type of episode works best for you and for your listeners. You might find that one format, such as storytelling or solo podcasts work better for you; or you may notice that variety is the spice of life and want to interview people in your firm on certain cases or legislation that is coming up. It’s hard with law, it can be quite mundane, so try and think how you might make it both interesting and accessible to the normal human being!

The great thing about podcasts is that there are no hard and fast rules when it comes to formatting, it is just about working out what works for you and keep trying until you find the right fit.  

Build your audience 

Once you have decided how you want your podcast to sound, then you need to start thinking about actually having people there to listen to you. This means that you need to build yourself an audience. This can be easier said than done. The trick is to always be consistent about when you post, you may not have that big a following, but unless you actually keep up with posting consistently you may have a problem. Don’t forget to promote your podcast where ever you can to encourage people to sign up, use social media, email newsletters, word of mouth, add it to your proposal documents and even your business cards!  

Add transcriptions to your podcast

Whilst the very idea of podcasts is that they are there to be listened to, that doesn’t mean that you can’t try and cater to those who cannot listen. It is relatively easy to use a speech to text transcription service on your podcasts which will mean that everything that you say can be presented as text. This will not only help hard of hearing listeners, but also those who might be listening at work or where they can’t have headphones in. 

Be interesting 

One of the key things to remember about podcasts is that no-one is going to listen to them if they are not interesting. This means that you need to do your best to think about everything that your audience is going to want to listen to. Think about topics that matter and appeal to them and ensure that these are the ones that you focus on. You could even ask your listeners to suggest things that they would like you to cover so that they can have podcasts that actually resonate with them. 

Don’t shy away from a great chance to market your firm, try out podcasts and see if they can work for your marketing and appeal.

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