Hopefully, you have already read part one of this particular blog two-parter, which means that you are already aware of 5 of the common pitfalls that can come up with marketing for a law firm. To further explore this subject and really help law firms to make sure that they properly market their business, here are another 5 problems that can come up, as well as how to make sure that you don’t get stuck in them.
Failing to spend enough time on marketing
Running a firm means that you are going to be busy. This means that some of the more “admin” tasks that relate to your business can fall by the wayside, especially if you are already concentrating on your clients. Marketing should never be something that you push to the side. Of course, it may not seem as important as making sure that your current clients are happy, but you definitely still need to ensure that you dedicate time to marketing. Otherwise, your business is never going to grow.
Not being aware of your target audience
One key aspect of marketing is that you know exactly who you are trying to market to. Without this key part of information, you are essentially shouting into the dark, hoping that your message reaches someone. In order for your efforts to really be worthwhile, you are going to need to be aware of your target audience. Who needs your service, how can you best appeal to them and where is best to market? Without this information not only are you going to be wasting time, but you are also going to be wasting money too.
Lacking in a clear marketing message
When you are making the effort to market to potential clients, you need to make sure that they actually understand what you are trying to say to them. A vague marketing message can be just as harmful to your firm as making no effort to market yourself at all. So, make sure that you are clear and concise with what you want to say.
Not using marketing to help you to develop your business
Whilst the main reason that you market your business is because you want to get your name out there, it is actually so much more useful than that. Marketing your business means that you are going to need to look inwardly at it, that you are going to need to think about where you are and where you want to be. This means that it is actually an incredibly useful tool for business development and taking those steps towards growth.
Ignoring social media
Social media is big business and for good reason. It helps to bring people together, all in a virtual world. For business, this means that you can forge a connection with your customers and potential customers. You can communicate with them, engage with them and showcase to them just what your business is all about. Social media is also relatively cost-effective and easy to work with too, which means that it is a go-to option for law firms and other small businesses.
Law firms need to think about marketing just as much as any other business. So, make sure that you are promoting your business as best you can and you will definitely secure clients that are going to help your business to be the success that you hope for.