Legendary leafleting basics

Helen Cox Marketing Consultant London Kent UKMarketing has definitely gone digital of late. And whilst this is great for business, this doesn’t mean that you should ignore the older approaches to promoting your brand. Leafleting might be amongst the oldest out there, but it is still a great way to get your marketing message heard. 

This is particularly true if you are a smaller business, looking to maximise your sales.  

So, what is so great about leafleting? Why is it worth trying and how do you get it right? 

Why is leafleting so legendary? 

Leafleting is great if you are a local business, trying to appeal to local customers. This is because you are in control of the geographic area that you post them out to. You can target your marketing efforts and get those local customers on board. We are also inundated with emails and digital noise – sometimes having something physical in our hands to read and to keep somewhere safe does wonders for a business. They might not need you now but they will keep this on hand for when they do.

It is also relatively low cost compared to other marketing approaches. Sure, there will be some costs involved, There always is when it comes to good marketing, but this is minimal and you will definitely see a great return for your investment.  The types of costs involved could mean using a designer to create your leaflets and printing costs of course. However, if you are feeling brave you could use a free design tool like Canva to design your own!

You can also be as creative as you want to be with your leaflets. The only real barriers that you have in your design is the size of the letterbox that you are posting it through.  

How to get it right 

The next question you may have when it comes to leafleting is how to get it right? Leafleting isn’t that hard to do and there are plenty of ways to make sure that you maximise what it can do for you. Above everything else, you need to think about quality. You are trying to make a good impression to your customers and you really only get one chance. So, make sure that you take advantage of this.  

Your leaflets should be perfectly designed and eye-catching and they should always be professionally printed too. Along with this, you need to think about your marketing message. What is the one thing that you want your clients to remember? This should be clear and well-written and it will need to have a concise and clear to action within it too. As this will make sure that your customers know what they need to do – such as call or email.

You also need to think about how you are going to get those leaflets out there. You can, if you have time, post them yourself. Which will make sure that they get where they are supposed to be (and won’t cost you anything). Or you can hire a business to do this for you. 

The main thing to think about is that you need to do it en masse in order to have the maximum impact.  If you are thinking about how to track whether your leaflet is successful then think about asking the reader to quote a code (perhaps for a small discount) when getting in touch – this way you can track how many people quote the code and whether this leads to any business.

Leafleting might be an old school form of marketing, but that doesn’t mean that it is past its time. Learn how to make leafleting work for you and we can promise you that in no time at all, you will have a great way to promote your brand and get more customers in.  

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